Just a few hours after using a mobile app to order some dishwashing liquid, Jakarta resident Juweriah opens the door to a motorbike courier who provides a direct refill in her kitchen.

Juweriah, who like many Indonesians goes by one name, is taking advantage of a rise in environmentally friendly businesses in a country that is the second-largest ocean plastic polluter in the world.

The 38-year-old homemaker orders products through Siklus...