Kelantan, known for its rich diversity of Rafflesia species, is facing serious challenges in conserving the world’s largest flower due to unchecked agricultural development and a general lack of public awareness about conservation.

Dean of the Faculty of Earth Sciences at Universiti Malaysia Kelantan (UMK), associate professor Zulhazman Hamzah, said uncontrolled development in Rafflesia's natural habitat could threaten the survival of the world's largest flower species.