Pahang Consumer Affairs and Human Resources exco Sim Choon Siang says that Beras Makmur launched by the state government last month is merely a rebrand of local rice sold during the Jualan Rahmah programme.

“It’s like this, at the ministry level - the Domestic Trade and Cost of Living Ministry - there is a Rahmah Sales programme and it is called Beras Rahmah.

“At the Pahang state level, we called it...