As Israel continues its assault on Gaza, over in Malaysia, a different battle related to the conflict is raging.

Malaysians have become embroiled in a heated discourse over boycotts and their impact locally and abroad.

Even among Malays and Muslims - upon whom there are social expectations to be in solidarity with Palestine - the issue is divisive.

For boycott advocates, the goals are simple - stop giving money to companies that are perceived to either be linked or siding with Israel as a means of both hurting Israel economically and showing solidarity with Palestinians.

This is especially after the death toll in Gaza passed 10,000, including more than 4,000 children killed amid Israeli bombardment.

The boycott movement has gained support from celebrities and influencers, like local...