Prasarana Integrated Development Sdn Bhd (Pride) and redONE Network Sdn Bhd have announced a partnership that entails the rebranding of the KL Sentral LRT Station as “KL Sentral redONE” LRT station.

Pride chief executive officer Fa’izah Khairuddin said the partnership with mobile virtual network operator redONE, which is part of a five-year station naming rights agreement, is a strategic initiative designed to create partnerships with well-established brands to showcase and expand their brand presence on a range of Prasarana’s assets.

“In the broader sense...