Recently the Persekutuan Perkhidmatan Masyarakat Ceylonese Selangor dan Wilayah Perseketuan (Perma) movement has been making waves through creative fundraisers that see men and women running in traditional Indian attire.

Perma participated in the inaugural Saree Run in Kuala Lumpur in 2020 and this has since expanded to include men for the Saree and Veshti Runs and Walkathon - held in Bukit Damansara and Lake Gardens in Kuala Lumpur, as well as Penang.

While the fundraiser ideas may have a novelty factor, the cause behind it is a very serious one...