On the national stage, Asyraf Wajdi Dusuki has a reputation for being a firebrand and staunch critic of Pakatan Harapan.
But in the interiors of Perak, where he is contesting the Gerik parliamentary seat, the Umno Youth chief has adopted a more personable persona to woo voters. His religious background is also winning hearts.
His campaign schedule is replete with low-profile events such as ziarah kasih (house visits) and ramah mesra (get-togethers).
On social media, Asyraf steers clear of commenting on the opposition.
In an interview with Malaysiakini, the 46-year-old politician said