The official campaigning for the 15th general election (GE15) will only kick off on Nov 5 but political parties are already making their presence felt on social media, aiming their pitches at netizens who have yet to decide which “camp” to support.

In the run-up to GE14, Facebook was the main battleground for many digitally-savvy candidates but this time, TikTok is emerging as their numero uno social media platform to win over the hearts and minds of voters, especially youths.

The popularity of this short video creation and sharing site can be attributed to its substantial user base...