The success of the Micro Franchise and Affordable Franchise Development Programme in giving a direct impact to at least 35 full and matching grant recipients to grow their businesses is among the key benchmarks set by the Domestic Trade and Consumer Affairs Ministry under the 100-day Aspirasi Keluarga Malaysia (Malaysian Family Aspiration).

Its minister Alexander Nanta Linggi said the programme acted as a "push factor" in strengthening the economy in stages, which has had a positive socio-economic impact...