Comparing the 2013 elections and now, BN has improved on its social media influencing but the opposition has failed to drum up the level of online support it previously had, a researcher said today.

Dr Ross Tapsell, director of the Australian National University (ANU) Malaysia Institute, said BN is doing a more “comprehensive” job at getting its message across to online audiences.

“With BN, I think they are doing a far more professional, comprehensive and interlinked job around new media than they did in 2013,” said Tapsell during his “New media and politics in Southeast Asia” talk at Sunway University in Petaling Jaya today.