Pesticide and agrochemical advertising along the winding roads of Ringlet, the farming hub of Malaysia's top vegetable producing region Cameron Highlands, indicates the high use of chemicals by farmers.

But while the use of pesticides is inevitable to most vegetable farmers in Cameron Highlands, it is not the case for 'Hatiku Agrikultur' farm owner, Fung Chee Siang.

Fung has been running his organic farm on a 20-acre land at 1,000 metres above sea level in Ringlet for 20 years, away from other conventional farms that use pesticides.