Malaysian brands have gained a strong brand recall among Singapore consumers.

This is according to the list of top Asian brands in Singapore announced by Brands Alliance, which used Influential Brands, a fast growing brand leadership platform for the survey.

The list is also based on consolidated research conducted on Asian brands influence in the republic from 2013-2015 and covered more than 4,000 consumers nationwide involving brands from China, Hong Kong, Japan, Taiwan, South Korea, Indonesia and Malaysia.

Brand Alliance, with more than 17 years in the industry, in a statement also revealed that Malaysian brands that topped the list were largely from the Fast-Moving Consumer Brands (FMCG) such as Julie’s Biscuits, Ah Huat White Coffee and Hup Seng.

From the Food and Beverage Industry, it was The Manhattan Fish Market and PappaRich. Brands Alliance Group said other Malaysian brands named by Singapore consumers were AirAsia (low cost carrier, Royal Selangor (luxury pewter), Hatten Group and SP Setia (property developer) and Resorts World (integrated resort).

According to the group, the study unveiled that due to the close proximity and free trading efforts between the two nations, most companies in Malaysia penetrated Singapore as their first overseas market as part of their growth plan.

“Therefore, Malaysia brands have gained strong brand recall amongst Singapore consumers for their nostalgic attachment, strong branding and exposure,” it said.

- Bernama