KINIBIZ AirAsia X, the long-haul unit of homegrown budget airline AirAsia, will tomorrow announce a new business strategy in response to less-than-ideal market conditions, said CEO Azran Osman-Rani.

The new strategy will call for “redeployment” of aircraft to the airline’s newly formed associates based in Bangkok, Thailand and Bali, Indonesia where there is more demand for flights longer than four hours, he told KiniBiz when contacted by telephone today.

AirAsia X could also announce delays to its aircraft delivery schedule much like what parent AirAsia did earlier this year.

Azran said business strategy changes were necessary to better “adapt to the market” as “Malaysian aviation has taken a short-term hit”. In comparison, the Thai and Indonesian markets are just “rebounding” and can better absorb additional capacity.

He was not able to comment on the airline’s financial position ahead of the release of their third quarter results tomorrow. However, indications are that AirAsia X will post a fourth consecutive quarter of pre-tax losses.

For the full story go to KiniBiz .