COMMENT When Barack Obama became the 44th president of the United States, he had done so on the back of a campaign that promised hope and change. Among other things, he urged a ‘reset’ in relations with Russia.

This would be the cornerstone of his new administration - a radical approach in ‘soft diplomacy’. One designed to defuse tensions with America’s former adversary and pave the way for warmer ties. This was a monumental undertaking, but with a young and vibrant president now in the White House, it looked like it might actually have a chance of succeeding.

In Geneva in March 2009, we witnessed what appeared to be an initial thawing in relations between America and Russia. Secretary of State Hillary Clinton met with Foreign Minister Sergei Lavrov, and with the cameras of the world looking on, she presented him with a big red button made out of plastic.

The word ‘reset’ was prominently stencilled on it, accompanied by a Russian translation. However, in an unfortunate gaffe - perhaps an omen of things to come - Clinton’s aides had messed up the Cyrillic words on the button.

Instead of ‘perezagruzka’, which would have been the correct translation, the one that was used instead was ‘peregruzka’, which meant ‘overcharged’. It was an embarrassing mistake, but Lavrov appeared to be a good sport, laughing off the error.

Good start short-lived

Around the same time, President Obama noted that Vladimir Putin ( below ) had recently stepped down as president of Russia, and in his place, Dmitri Medvedev had ascended to the highest office in the land. Like Obama, Medvedev was a former academic and of a similar age.

Naturally enough, Obama perceived the new Russian president to be a transformational figure, and it was in that spirit that he wrote a secret letter and instructed a trusted aide to hand‑deliver it to Moscow. In the letter, Obama expressed a willingness to make American concessions in return for Russian goodwill.

In an age of wireless communication, this unorthodox approach was a throwback to simpler times. Nothing short of remarkable. In Malaysian culture, we might call this ‘giving face’.

In July 2009, Obama, encouraged by Medvedev’s optimistic reply, flew into Moscow for his first official visit to the nation. The two leaders met in congenial fashion. They seemed like a natural fit for each other.

And a grinning Obama took the opportunity to solidify America’s commitment to a reset in relations with Russia. All in all, it looked like an unqualified triumph for hope and change. Not bad for a president who had been in office for barely six months.

Russian reset in tatters

Five years on, however, Obama’s Russian reset is in tatters, and the world we find ourselves in now is a far cry from that buoyant period. Since 2012, Vladimir Putin has regained presidential power, and he is currently pursuing an agenda of ultranationalist expansion. A former KGB officer in his youth, he has spent a lifetime perfecting the black arts of murder and intimidation.

As a result, Russia today has become a nightmarish country. It’s a place where free speech is crushed, political dissidents are assassinated, and government‑sanctioned thugs roam the streets, attacking everyone from homosexuals to foreign students.

Putin has placed the whole of Russia under his iron will, and he is now driven to expand its influence abroad. Soft diplomacy is not what runs in this man’s veins. Rather, he craves the aggressive projection of power, Soviet‑style. The invasion by proxy of Eastern Ukraine and the senseless shoot‑down of Flight MH17 serves as a testament to his vision.

While the world mourns this horrific tragedy, President Obama, for his part, is looking increasingly haggard. Right‑wing critics have savaged his attempt at soft diplomacy with Russia, calling it naïve and idealistic.

They claim it never should have been attempted in the first place. The Russians, it would seem, have perceived Obama’s overtures as a sign of weakness, and they have since exploited it to the fullest.

M'sia blissfully ignorant

In Malaysia, most of us have remained blissfully ignorant of the storm that’s been brewing for the past couple of years. Even as Putin’s brand of ultranationalist fervour has taken hold, we have chosen to invest in the Russian aerospace, oil and gas industries.

We have sent our children to study the Russian health sciences. And even after the crisis in Ukraine erupted, our political leaders did not respond with a note of protest. No one had the gumption to call a spade a spade.

But now, like it or not, we have been drawn into Putin’s dysfunctional world order. It’s not what we asked for. It’s certainly not what we wanted. But innocent blood has been spilled; hundreds of civilians have been murdered with no warning.

And to make the atrocity worse, Putin loyalists have interfered with the site of the crash, making a fair and transparent investigation all but impossible.

In this time of grief, we need to ask ourselves some hard questions. With the failure of soft diplomacy, who will now bring Putin’s Russia into account? Who will choose to look at the crime instead of averting their eyes?

JOHN LING is a Malaysian‑born author based in New Zealand. You can find out more about him and his work at johnling.net