COMMENT To be honest, there is much to be admired about the concept of 1Malaysia. although despite the pretensions of Prime Minister Najib Abdul Razak and orchestrations of his hired-gun propaganda machine or spin-meister Pemandu CEO Idris Jala, it is neither unique nor new.

Behind all the glitzy platform, sugar coated slogans and tongue-twisting acronyms, it is just another reimplementation of the good old Muhibbah campaign, Satu Bangsa Satu Negara exhortations and dare I say it, borrowed ingredients from DAP’s Malaysian Malaysia.