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Markets and analysts respondeded in lukewarm fashion towards the newly announced business turnaround plan of MAS.

Some also said it was like ‘old wine in new bottle'. In other words, they all had their reservations.

The market response is indeed very disturbing. We can't avoid thinking...'oh dear, what's going to happen to MAS'.

And what is more disturbing is the lack of information subsequent to the share swap deal of MAS and Air Asia. After almost five months since it was struck, MAS seems undecided on what's next, and the newly announced business plan proves that.

With a highly publicised deal and a high profile individual involved, many hoped that the share swap deal would end the MAS conundrum.

The vibrancy of Tony Fernandes as a successful aviation entrepreneur, and now among the major shareholders of MAS, should supposedly be able to offer solutions to MAS.

However, looking at the five-item business turnaround plan, it does not seem sophisticated enough to reflect Fernandes' capability. Was he actually involved in devising the plan? It does not seem so.

This adds more curiosity of what good is the share deal to MAS. Firefly is shrinking, MAS continue spending imprudently like sponsoring English Premier League soccer team QPR and Fernandes is establishing yet another airline.

And based on the business plan, the share deal has not yet brought any good yet to MAS.

MAS has by now shredded several business plans and I think the comment made by credit rating agency Standard and Poor (MAS is too short-term on planning) is all too true.

It it time now MAS to get solutions internally by allowing set of effective internal managers that know how to operate an airline.

MAS need an effective operator, more than just smart number crunchers.


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