MAS has suffered yet another quarter of losses ended September 2011.

Surprisingly, Managing Director/CEO Ahmad Jauhari Yahya has not came out with a firm plan of bringing MAS out of its present predicament.

Being a public listed company, that is kind of strange. With public and institutional investors as the shareholders of the company, it is important that MAS manage the confidence of the market regarding their business model and potential.

There has been a lot of tarnish on MAS' reputation, the latest being its exclusion from the Bursa Malaysia benchmark Composite Index.

Having gone through much turbulence, it is only right that Jauhari comes out with firm moves to revive the confidence of investors. Failing which, its market value and rating will be devastatingly affected.

This is not something new as MAS has gone through series of unprofitable situations, ever since 1997. But rectification came quickly to improve the situation.

In recent years we heard about Business Transformation Plan I and II plus Project Omega and Project Alpha.

Yes, those are all plans which still subject to successful execution but still, they are crucial to raise market confidence.

Furthermore it signifies that the management is on top of the situation and know what they are doing. However, for now, we are not seeing it with MAS.

Somebody needs to come out and do something right now. After almost four months since the share swap deal with Air Asia took place, nothing firm has happened yet and the bleeding continues.

Yet what we are seeing boggles the mind - money spent to sponsor a football club, the MAS' shareholder has started another airline, which will potentially compete with MAS, and god knows what would be next.

One wonders what next in store for MAS.