COMMENT | Behind the seeming madness in Johor, there is a method to Pakatan Harapan’s moves.

From the way they are coordinating seats and the use of logos among Harapan collaborators in the Johor elections, they are essentially preparing the strategy for the big tent of the 15th general election (GE15).

Any strategy is useless without relevant knowledge. You get relevant knowledge from good research findings.

Harapan is seeking important insights to allow them to form a data-driven strategy for GE15. With the advent of Undi-18 and the 750,000 new voters plus the perceived fatigue and mood swings among the electorate, there is much knowledge that Harapan does not possess for the strategy.

They need to know how the young and new voters are taking