COMMENT | Not everyone appreciates the complex issues and reasons behind organising a boycott, but most people can recognise stupidity (and hypocrisy), when they see it.

The NGO called Ummah, which is trying to promote Muslim-made products, must realise that a boycott is not the way to market a business. Success is a question of attitude.

The non-Muslim/non-Malay businessman probably started small, a few decades ago. He learnt from his mistakes and persevered to make it a success.

If anecdotal evidence is to be believed, many Malay businessmen expect overnight success. Their investment is spent on projecting the right image, rather than growing the business; thus the teak office table, the Rolex, the Mercedes and a young wife...