Founded in 2014, Light Up 7 has been dedicated to uncovering the unique insights that differentiate brands. As the world rapidly digitised, businesses everywhere sought partners capable of navigating the dynamic, sometimes unpredictable, waters of the online world.
“Technology is constantly changing, and with it, so are the opportunities. Our mission is to help brands embrace this evolution confidently,” says Jonathan Ong. Assistant Manager, Finance and Business Development at Light Up 7.
Lighting Up Brands: A Suite of Creative Solutions
This journey has seen Light Up 7 evolve from a small operation to an industry leader, working with prominent brands across the APAC region. Their work goes beyond traditional marketing and branding. The agency specialises in crafting memorable, compelling experiences that connect brands with audiences on a deeper level.
From graphics, videos, and TV shows to event management and digital marketing, they work with brands across diverse industries such as consumer goods, oil and gas, NGO’s, Banks, Healthcare Providers, Tech companies and more, providing a range of services under one roof—making them a one-stop agency for companies seeking impactful marketing solutions.
Jonathan describes Light Up 7 as “bringing ideas to life in a way that captivates and resonates. We believe in giving every project a purpose. When we work with brands, we don’t just promote—we create experiences that leave a mark.” he explained.
By assembling a team of strategists, marketers, designers, video specialists, and event managers, Light Up 7 ensures that every project is powered by experts. Each team member brings years of experience and a shared passion for pushing boundaries. This dedication has allowed Light Up 7 to produce results-driven strategies that translate into substantial growth and revenue for clients, delivering memorable experiences that leave a lasting impact.
Gold-Standard Achievements: A Recognition of ExcellenceIn August 2024, Light Up 7’s hard work was acknowledged with prestigious awards, including the Golden Bull Award—a recognition of excellence in their field. Winning the Outstanding Bull Award is a milestone that highlights Light Up 7’s commitment to quality, consistency, and high-impact results. The award not only celebrates their success but also underscores their dedication to helping brands achieve their own.
A Commitment to Community: CSR and Sustainability at Light Up 7
Beyond business success, Light Up 7 values giving back to the community. They’ve partnered with the local NGO, Human Aid, to support refugees in Malaysia. Through this collaboration, they extend support to those in need, particularly during festive seasons, creating positive impact where it’s needed most.
“Corporate responsibility is as important to us as brand success,” Ong explains. “Supporting our community and helping where we can isn’t just a part of our CSR—it's woven into our values as a company.”
This partnership is part of Light Up 7’s broader commitment to social responsibility, demonstrating their belief in uplifting local communities alongside business growth. For them, making a difference goes hand-in-hand with driving meaningful branding experiences. They hope to set an example of how companies can support local causes and inspire positive change.
Expanding Horizons: Plans to Illuminate in Australia
In an exciting next chapter, Light Up 7 is preparing to bring its expertise to Australia. With an official launch planned in Sydney in early Q2 of next year, this expansion underscores their commitment to growth and innovation. A small team has been laying the groundwork, setting up in Sydney to ensure a smooth transition into the Australian market.
“We’re thrilled to be expanding into Australia,” shares Ong. “Our goal is to bring our brand activation and creative services to a whole new audience, helping Australian brands achieve the same impact we’ve created for clients in the APAC region.”
This expansion symbolizes Light Up 7’s broader vision to reach beyond Malaysia, sharing their unique approach and innovative methods on a global scale. As they look to the future, Light Up 7 aims to continue pushing boundaries, connecting with new audiences, and setting industry standards.
Advice for Aspiring Businesses: “Take That Leap of Faith”
Jonathan believes in the power of courage and vision when it comes to achieving success. Reflecting on the company’s journey, he shares valuable advice for those looking to make their mark in the industry: “Take that leap of faith. The unknown can be intimidating, but it’s where the real magic happens. Sometimes, taking a chance can lead you to extraordinary opportunities.”
Light Up 7’s journey is a testament to this mindset. They’ve built a strong foundation in a challenging industry, growing into a well-respected leader in brand activation and creative solutions. With a commitment to excellence, community support, and continual growth, Light Up 7 exemplifies what it means to thrive in today’s ever-changing digital world. As they prepare to expand their impact globally, they invite brands everywhere to illuminate their potential and embrace a brighter future together.
To learn more about how Light Up 7 can illuminate your brand’s success, visit www.lightup7.com or connect with them on social media:
Instagram: @lightupseven
Facebook: Light Up 7
LinkedIn: Light Up 7
YouTube: LightUp7 Channel
Let’s create experiences that leave a lasting impact!
This series of Business Stories is in collaboration with Golden Bull Award.
The views expressed here are those of the author/contributor and do not necessarily represent the views of Malaysiakini.
