Having a great product is just the beginning. Contrary to popular belief, quality alone isn’t always enough to drive sales. Even the best products can languish on shelves if they aren’t presented in a way that captures consumer attention. This is where the power of effective displays and point-of-sale (POS) materials comes into play.
INK Marketing isn’t just your average point-of-sale partner; they are a creative powerhouse that thrives on making your brand stand out in all the right ways. Whether you’re looking for below-the-line solutions, innovative production methods, or seamless market execution, INK is your trusted shopper activation partner that delivers beyond savings, giving you outcome-based results and assurance of quality and speed.
Every second a customer spends interacting with your brand in-store is a chance to make an impression
“The inspiration behind our company's vision stemmed from a deep understanding of the critical role that effective communication and branding play at the point of sale. Having spent years in the industry, I noticed that many businesses struggled to effectively engage their customers right at the moment of decision-making. I wanted to create a company that not only provided high-quality POSM materials but also offered innovative solutions that help brands connect with their audience in a meaningful way,” said Kristy Liew, Managing Director
“Our vision is to empower businesses by enhancing their visibility and storytelling at the point of sale. We believe that every interaction in a retail environment is an opportunity to create a lasting impression. Our goal is to support our clients in maximizing these opportunities through creativity, quality, and strategic design”.
INK Marketing's Strategic Growth: Elevating Revenue and Market Presence
This can be attributed to the company’s several key strategies:
Customer-Centric Approach: They prioritise understanding clients' needs and challenges. By building strong relationships and offering customised solutions, they enhance customer satisfaction and loyalty.
Innovative Design and Technology: The Company invested in cutting-edge design techniques and technology, enabling the creation of more effective and engaging POS materials. This innovation set them apart from competitors and attracted new clients seeking unique solutions.
Expanding Network: They focused on building partnerships with industry influencers and participating in trade shows and events, which increased their visibility and allowed them to showcase their products to a broader audience.
Diversification of Offerings: By expanding their product range to include digital solutions alongside traditional materials, they met the evolving needs of the market and captured new segments.
Feedback and Adaptation: They actively sought feedback from clients and the market, allowing them to adapt quickly and stay relevant. This responsiveness has been crucial in maintaining their competitive edge.
A Turning Point: Partnering with a Major Retail Brand
“One of my team’s proudest milestones was securing a long-term partnership with a major retail brand. This collaboration validated our expertise and showcased our innovative POSM materials on a larger scale. It marked a turning point for our company, proving our vision resonated with established brands and reaffirming our commitment to excellence. This partnership resulted in successful campaigns that boosted our client’s sales and deepened our understanding of market trends and consumer behavior. Witnessing the tangible impact of our work on our clients' success is a constant source of pride for me and my team,” said Kristy.
Going Green & Giving Back to People
“At INK Marketing, sustainability and corporate social responsibility (CSR) aren’t just buzzwords—they’re at the heart of what we do! We believe in making a positive impact while having a little fun along the way”.
Community Engagement: The team regularly visit elderly homes, where they volunteer to clean and provide essential food supplies. This initiative not only supports our cherished residents but also sparks a sense of compassion and camaraderie among the employees.
Support During Crisis: During the Movement Control Order (MCO) period, we recognized the challenges faced by vulnerable groups. In response, we donated masks to children's homes to help protect their health and well-being.
Health Awareness Campaigns: Last year, they organised a breast cancer awareness initiative to educate our community about healthy lifestyles and the importance of early detection. This campaign aimed to empower individuals with knowledge and resources.
Environmental Stewardship: The team are committed to environmental sustainability and has implemented tree-planting activities to contribute to a healthier planet. These efforts reflect our dedication to creating a better environment for future generations.
Kristy is excited about upcoming projects that highlight INK’s commitment to innovation and community engagement: “We’re developing a new line of eco-friendly POS materials and expanding our digital solutions to engage customers in innovative ways. Additionally, our community partnership program will collaborate with local non-profits to address social issues, providing both financial support and volunteer efforts from our team.”
“Winning the Golden Bull Award significantly enhances a company's reputation and credibility,” Kristy emphasises. “It’s a testament to our hard work and dedication, promoting business excellence and encouraging sustainable growth in the broader ecosystem.”
“My key advice for aspiring businesses is to follow your passion. When you love what you do, it fuels motivation and drives creativity. As the company continues to grow and adapt to market demands, its dedication to excellence and innovation will undoubtedly ensure its success in empowering brands and elevating the retail experience,” she concluded.
Ready to elevate your brand’s presence at the point of sale? Reach out to INK Marketing and discover how you can transform your retail strategy.
This article is in collaboration with Golden Bull Award.
The views expressed here are those of the author/contributor and do not necessarily represent the views of Malaysiakini.
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