When it comes to insurance, Berjaya Sompo Insurance isn’t merely offering policies; they’re crafting a safety net that extends beyond financial security. For them, integrating ESG principles isn’t optional but essential. The company's mission—to provide a seamless, customer-focused experience—perfectly aligns with their vision of leading as a trusted insurer. As climate change accelerates and social challenges evolve, Berjaya Sompo is stepping up to manage these risks proactively, ensuring that their practices are not only sustainable but transformative.
The company’s ESG brand proposition, “The Good Policy,” is a testament to their dedication. What began as a core ESG principle has evolved into a dynamic force, inspiring both individuals and organisations alike to take meaningful action. From reducing carbon footprints to supporting community initiatives, Berjaya Sompo’s commitment is a holistic approach that goes beyond the conventional.
The Good Drivers: Empowering Women in Car and Road Safety
One of the standout initiatives under this umbrella is “The Good Drivers” initiative, aimed at empowering women in car and road safety. Led by Jay Gallyot, a female mechanic with a passion for teaching, this initiative is making waves. Through practical video tutorials, women are gaining essential automotive skills, which translates into greater confidence and safety on the road.
In addition to the educational components, The Good Drivers initiative is strengthened by the enhancements to the SOMPO Motor and SOMPO MotorSafe insurance products, which recently earned Berjaya Sompo the Global Brand Awards and Global Economics Awards 2024 for the Most Innovative Motor Insurance Brand in Malaysia.
These upgrades ensure that policyholders are comprehensively covered against unforeseen events like accidents, theft, and natural disasters. The policies now include valuable road assistance services, such as 24/7 emergency towing, battery replacement, and flat tyre assistance. This means that drivers are not only protected financially but also supported with practical help whenever they need it, ensuring they are well-equipped for any journey.
The Good Riders: Revving Up Riders Safety
“The Good Riders” initiative is a multifaceted program dedicated to addressing the unique safety challenges of the motorcycle community.
Central to the Good Riders initiative is the focus on educating motorcyclists about road safety. The initiative emphasises the importance of defensive riding, proper use of safety gear, and road awareness.
Several targeted campaigns have been launched under The Good Riders initiative. One of the key campaigns is the MotoCheck campaign, organised in partnership with iMotorbike. This campaign provided free basicmotorcycle inspections, focusing on safety-critical areas such as brakes, tyres, and lights. The campaign not only ensured that bikes were roadworthy but also educated riders on the importance of regular maintenance in preventing accidents.
The initiative also leverages high-profile partnerships and sponsorships to broaden its reach and impact. Collaborations with influential figures like Yulina and sponsorship of major events, such as the Yamaha GenBlu Carnival and the SOMPO Yamaha Y16ZR Race Masterclass, serve to engage both casual and professional riders. These efforts help to amplify the message of The Good Riders initiative, promoting a culture of safety across all levels of the motorcycling community.
The Good Escapade: Traveling Responsibly
Whether you're planning a solo adventure, a family getaway, or a thrilling escapade, Berjaya Sompo Insurance has you covered!
When it comes to travel, “The Good Escapade” initiative by Berjaya Sompo Insurance effectively promotes responsible travel while ensuring customer safety by offering comprehensive product features tailored to today’s travelers.
By promoting responsible travel practices and providing comprehensive coverage, Berjaya Sompo is encouraging travelers to make eco-friendly choices while ensuring their safety. The SOMPO TravelSafe+ insurance product, which recently won Global Brand Awards "Best Travel Insurance in Malaysia, 2024. SOMPO TravelSafe+ is tailored to modern needs, offering extensive coverage that includes protection for conservation activities and volunteer work abroad.
The cornerstone of The Good Escapade is the SOMPO TravelSafe+ insurance product, which offers extensive coverage tailored to modern travel needs, such as baggage delay/loss, loss of money and personal documents, and disruptions in your transportation plans like delays, overbooking, misconnection, rerouting and more.
A Green Future: Committing to Net-Zero
Berjaya Sompo’s environmental commitment is not just aspirational; it’s actionable. From upgrading LED lighting to reduce energy consumption in their headquarters to innovative recycling programs, the company is actively working towards a net-zero carbon footprint by 2050.
Their insurance products are designed to support sustainability. For instance, their motor insurance for electric vehicles (EVs) offers comprehensive coverage, including protection for home EV chargers and personal accident coverage. This product encourages the adoption of cleaner transportation options.
They have also taken concrete action through our River Slope Mitigation Tree Planting project. Together with Global Environment Centre (GEC), the Company planted over 1,000 trees along river slopes to combat erosion and promote biodiversity. These efforts protect the environment and engage the community in meaningful ways. The integration of climate-related risks into underwriting guidelines reflects a forward-thinking approach that aligns with global sustainability goals.
Berjaya Sompo is unwavering in its commitment to environmental stewardship. This dedication is reflected in a series of initiatives that align with the broader ESG (Environmental, Social, and Governance) goals, ensuring the Company consistently contributes positively to the environment while protecting our customers.
Enhancing Customer Experience: The Digital Revolution
In an era where convenience is king, Berjaya Sompo is leveraging technology to enhance customer experience. The MySOMPO app and an improved Customer Service Charter are pivotal in this digital transformation. By streamlining services and promoting transparency, the company is not only improving operational efficiency but also reducing its environmental impact. This approach aligns perfectly with their sustainability goals, offering customers a faster, more reliable service while supporting eco-friendly practices. The app recently won the Global Brand Awards & Global Economics Awards for Malaysia's Most Innovative Mobile Application in General Insurance.
Giving Back: Social Sustainability at its Core
Berjaya Sompo’s social sustainability efforts are equally impressive. One of their key initiatives is the BSIB Rising Star Scholarship Programme, which offers outstanding students financial assistance and internship opportunities. This programme is designed to support the academic and professional development of the next generation, empowering them to achieve their full potential.
Berjaya Sompo and FINCO Nationwide Book Drive
Berjaya Sompo's recent book drive campaign, in collaboration with the Financial Industry Collective Outreach (FINCO), successfully engaged customers and the general public to donate new or gently used books, collecting nearly 1,600 books. These donations were distributed to 13 schools in underserved communities across Malaysia—one school in each state where Berjaya Sompo operates, along with two additional schools in Klang Valley—benefiting approximately 7,800 students and promoting literacy. This initiative not only fostered a spirit of giving back to society but also strengthened the bond between Berjaya Sompo and its customers.
Together with Sompo Welfare Foundation in Japan, Berjaya Sompo also supports vulnerable communities by working with organisations like the Women's Aid Organisation (WAO), Persatuan Sindrom Down Malaysia, Silent Teddies, Seven Tea One, and Stand Pie Me by funding initiatives that will help them sustain themselves and live their lives with dignity.
With a team that embodies these values, and a range of initiatives designed to protect and uplift communities, the company is not just insuring lives but ensuring a brighter, more sustainable future for all.
Interested to know more about Berjaya Sompo Insurance Good Policy and sustainability efforts, visit here https://www.berjayasompo.com.my/good-policy
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