In today's fast-paced banking environment, the emphasis lies on being different, whether through delivering unique products and solutions or making a transformative impact in customers' lives.
Focusing on customers evolving needs, Bank Islam Malaysia Berhad (Bank Islam or the Bank) recently introduced their latest offering, Be U by Bank Islam Visa Debit Card-i, further strengthening its position in the digital banking sphere.
Effortlessly manage your finances anytime, anywhere.
Apart from providing a swift and contactless transaction at more than 100 million Visa merchant locations worldwide, cardholders can track their finances with the built-in expense tracker in the Be U by Bank Islam app. The feature allows customers to be aware of and understand their spending habits, which would help users to plan and achieve their financial goals strategically.
“Be U offers a fully branch-less experience where customers are empowered to manage their banking experience on the app without the need to visit a branch. Besides the physical debit card, Be U customers can also make cashless payments and transfers through DuitNow QR and DuitNow,” said Noor Farilla Abdullah, Bank Islam Group Chief Digital Officer.
For ease of managing security and card settings, the digital banking app also allows customers to freeze and unfreeze their card and change their PIN, security settings and card limits. Customers can also file a dispute directly on the app for suspicious or unauthorised transactions, eliminating the need to make a voice call or submit a dispute form.
Mohd Muazzam Mohamed, Bank Islam Group Chief Executive Officer, said, “The branchless debit card represents the Group’s commitment to transform the Islamic banking experience by leveraging advanced technology to surpass customer needs, at the same time, providing the organisation an avenue to learn and build in-house fintech capabilities.
“The Be U by Bank Islam app is in the best position to support the growth of the global Islamic economy as the Bank aims to facilitate transactions that contribute to developing sectors, such as halal products, Islamic banking, and ethical investments. The payment methods available within the app are envisioned to propel the Shariah lifestyle of spending responsibly,” he adds.
“We are pleased to partner with Bank Islam to launch the new Be U Visa Debit Card-i and strongly believe that this new rollout will allow customers to enjoy a swift and secure payment experience when they pay, supporting the growth of digital payment usage in the country,” said Ng Kong Boon, Country Manager for Visa Malaysia.
Express your individuality through the Bank Islam Visa Debit Card-i.
With five vibrant designs, customers can apply for the card on the Be U app, which is available on the Apple App Store and Google Play Store. Customers can easily apply for the Be U by Bank Islam Visa Debit Card-i via the Be U app and have it delivered to their homes in a few working days upon application. Once received, customers can activate the card through the digital banking app.
Join Bank Islam’s growing Be U community today! For more information, you can visit Be U’s website HERE.
