Like the word suggests, Customer Relationship Management Software (CRM) is all about building relationships. The most effective way to grow your customer base, business reach, and build intimacy with customers or potential leads is by ensuring you know your existing customers or leads and in turn, your customers or leads know you. A relevant tool to manage these interactive relationships is by using a simple CRM solution that has a clever strategy for your business to embark on, especially in these digital times when technology seems to be the preferred and reliable tool for relationship building far and near.  

How can CRM add value to your business? 

There are many benefits to using a CRM solution, amongst others:

1. Improve customer service and relationship with each customer or potential customer.

2. Strong relationships inevitably build loyalty, and you will find that over time your business will gain many loyal customers.

3. Ability to cross-sell and upsell to existing customers while increasing sales by ensuring customers are able to customise products, upgrade and improve services both to existing and new groups of potential customers.

4. The capability to provide powerful insight via analytics will ensure visibility at any point of the health of your business as well as identify opportunities for further optimization or improvements.

5. CRM automations can make mundane menial tasks easier while freeing up team members' time to focus on more important work or tasks.

6. It can also train your business to digitalize processes with the ability to build work-flows that can simplify work, provide timely updates, create automations for approvals, quicken turn-around times and improve work-flows.

All of these, and many other advantages are compelling reasons why any business, large or small, should implement a CRM solution. 

Critically, in this time of endemic when communities and relationships must still survive despite any unforeseen situation, the business must ensure that all precautionary measures are in place to ensure an uninterrupted relationship with customers or potential customers in the future. With the lesson learned over the last two (2) years of the COVID-19 pandemic, any disruption to business without proper customer connectivity can no longer be tolerated. It is even vital that a digital CRM solution must be part of all businesses' survival plan. 

Choosing the right CRM solutions for your business  

Looking at the future, businesses need to help lead the transition to a greater economic recovery post pandemic whilst protecting society against cybercrime, risk such as a prolonged pandemic, or any other threats that we can’t imagine today. 

Businesses need to build a solid ecosystem that is customer-centric. This should centre around seamless continuous support and service, engaging more meaningfully with existing and potential customers, and using analytics to better understand the gaps and appetite of the customers and effectively react to the signals from the data study. Businesses must allow two-way interactions with customers effortlessly. 

Clearly picking the appropriate CRM for your business will include solving all the pain points or challenges currently faced without a CRM. It is best to list down all your challenges; gathering input from operations users, especially from sales and marketing teams. The business must also have a strategy aligned with their future plans in terms of communications and engagement with customers, which is a key deciding factor in choosing the right CRM. 

The next step is to evaluate features required in a CRM vs. your already identified issues and problems. This is where it's critical to test out a CRM solution maybe by a trial version, to determine if the CRM can address all your challenges and if it is user-friendly, easy to use, and flexible. Critical final steps include:

1. Future-ready CRM capabilities: is it able to scale or upgrade in the future, digital connectivity with other systems APIs, accessibility from anywhere at any time?

2. Pricing: are you paying only for what is required?

3. Data security and contractibility:  is it an utmost important feature for your business and your customers?

4. On-going support:  preferred quality and reliability of support? 

Never leave it to the last minute to decide on the future of your business. Try out Second CRM Foundation subscription which includes 5 Free users licenses.  We will be happy to meet your requirements and discuss with you for an affordable cloud-based CRM solution. Second CRM is a very simple and user-friendly digital solution. It not only improves customer relationships it can nurture leads, grow the business and gather customer databases in one centralised location with proper backup and security, while enabling your team to analyse the real-time health of your business through powerful analytics. With our experience working with clients across South East Asia, we are sure that with Second CRM your business will be ready to scale and expand in the future. 

What our customer say…

Second CRM made us more efficient at managing our clients, their requests, and doing reports. The solution is easy to use and comes with an amazing support team. (Technology Park Malaysia) 

Business future with CRM 

Organized data and presentations using a powerful CRM platform will lead to a better understanding of customers and providing a valuable overview of your business. This automation helps internal teams within your company to work more effectively together and reduce silos. A secure cloud-based CRM can provide the flexibility of working remotely while ensuring no interruption to customer support and services. This is imperative for the future growth of the business. 

Talk to us 

To satisfy ever-rising consumer needs, Second CRM software solutions can accelerate your business with their capabilities and is a value for money investment you will never regret.

Reach out to us today at +603 8687 4433 (Malaysia), +65 6304 8022 (Singapore), or join our webinars for more information  https://www.secondcrm.com/