Research shows that 77% of consumers perceive a business based on its washroomsᵃ , highlighting the crucial role of a positive washroom environment for businesses. The statistic underscores the importance of scent management in washrooms for shaping customer emotional responses, creating positive sensory memories, and strengthening a business’s overall image. By adopting effective scenting solutions, businesses can enhance customer experiences and protect their brand’s image.

Initial Hygiene Malaysia recently introduced Signature Scent, an innovative scenting solution designed specifically for washrooms. Recognising the significant impact of scents on user perceptions and emotional responses, Initial Signature Scent provides businesses with a sophisticated solution to ensure a long-lasting, pleasant washroom experience while keeping sustainability in mind.

Features and Benefits

• Patented Technology: Equipped with patented vibrating mesh technology to create an ultra-fine mist that stays in the air for a long periodᵇ.

• Advanced Performance: Ideal for medium to large washrooms, covering on average 200m³ ᶜ and up to 510m³ ᵈ.

• Compact Design: It can be installed in places without electrical outlets.

Setting the Mood with Three Distinct Fragrances

Initial Signature Scent offers a selection of three distinct fragrances designed to cater to various washroom environments, allowing businesses to tailor their scent profiles to specific needs. These include Garden Mist, Sandalwood Spice, and Citrus Fusion.

Garden Mist

Sandalwood Spice

Citrus Fusion

In line with its commitment to sustainability, Initial Signature Scent provides aerosol and propellant-free fragrancing, featuring consumables that are more environmentally friendly to recycle and safer to transport, supporting businesses in achieving their environmental goals.

Initial Hygiene : 1800 880 388 initial.com/my

Reference:

ᵃ Initial, Air Care Report, 2017

ᵇ Compared with standard aerosol technology

ᶜ Average result from Global Field trials

ᵈ Based on Rentokil Initial field trials carried out in seven markets

This content is provided by Rentokil Initial Malaysia

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