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Pavilion REIT Malls Herald Year of the Snake with Three Distinctive Chinese New Year Celebrations
Published:  Jan 10, 2025 5:26 PM
Updated: 9:26 AM

KUALA LUMPUR, 10 January 2025 - Usher in an auspicious Year of the Snake as Pavilion REIT Malls transforms its flagship destinations into spectacular festive wonderlands. Pavilion Kuala Lumpur invites visitors to immerse themselves in celebrations until 12 February 2025, while Intermark Mall and Da Men Mall extend their festive experiences until 16 February 2025. Each destination offers unique celebrations that blend tradition, luxury, and cultural richness for an unforgettable Chinese New Year experience.

At Pavilion KL, experience the grand Prosperity in Harmony where tradition meets luxury. The mall’s iconic Centre Court comes alive beneath a breathtaking canopy of red lanterns — a stunning centrepiece symbolising good fortune and the spirit of togetherness. Each intricately crafted lantern tells a story rooted in Chinese culture, inviting blessings of wealth, health, and success into your journey.

Immerse in the festive spirit at Pavilion Kuala Lumpur, where stunning Chinese New Year decorations light up the mall with vibrant colors, symbolic lanterns, and majestic displays to welcome prosperity and joy!

The journey continues as you ascend the steps to prosperity at the renowned Spanish Steps, where four symbolic snake guardians await to bestow their blessings - each representing a distinct pathway to prosperity. 

This Chinese New Year, Pavilion KL also embraces the spirit of giving with a meaningful community-driven initiative. A total of 68 beautifully crafted lion heads, generously sponsored by its esteemed tenants, will be donated to local primary schools, spreading joy and fostering education within the community. Each lion represents not only the beauty of tradition but also the spirit of giving that defines the festive season. This initiative seeks to inspire and foster a sense of unity and togetherness among the younger generation.

Additionally, don’t miss the global collaborations that make this year exceptional! Continuing its successful partnership with Lancôme, Pavilion KL presents a spectacular new collaboration celebrating the luxury beauty brand's 90th anniversary. Capture magical moments at Lancôme’s stunning Paris Rose installation by internationally acclaimed artist, Cai Guo-Qiang, and indulge in cutting-edge artistry at URBAN REVIVO’s New Year pop-up at Connection, Level 3, for an immersive festive experience. 

Step into a world of elegance with Lancôme's breathtaking floral display in front of Pavilion Kuala Lumpur, celebrating beauty, renewal, and the arrival of spring in enchanting pink hues.

Building on the tremendous success of “Happy Long Long Way” in 2024, Pavilion KL continues its exclusive strategic venue partnership with Astro, who present their special theme “Be Joyful. Share the Prosperity” this Chinese New Year. Alongside the delightful Xilele snake mascots on the Spanish Steps, the collaboration will also feature a series of celebrity appearances at the Centre Court throughout the festive period.

Shoppers at Pavilion KL can enjoy exclusive rewards this season. From now until 12 February 2025, receive the Prosperity Ang Pow with every RM300 spent in a single receipt at specialty stores. International tourists with UnionPay cards can enjoy special privileges with a minimum spend of RM1,000. Maybank Credit or Charge Card users spending RM1,500 or RM3,500 in a single receipt will receive an exclusive Lion Chopstick set (worth RM80) or a Pavilion KL Prosperity Lion Tea Set by Yu Yan (worth RM268) respectively, with the tea set including 12 sachets of aromatic tea leaves.

Over at Intermark Mall, take a journey back in time with Vintage Lunar Splendour, where the opulence of Old Shanghai comes to life. The Ground Floor Atrium transforms into a glamorous theatre of nostalgia, with stunning decorations inspired by the golden age of the Bund. This theatrical wonderland celebrates the era's elegance, culture, and artistic heritage, offering a captivating experience for all visitors. Adding to the allure, the celebration highlights include vibrant Lion Dance performances and enchanting Golden Tunes performances by Serena See. Shoppers can also immerse themselves in vintage charm through special workshops, such as traditional DIY Rouge Making by Sutekina Handmade, and create timeless memories with a glamorous makeover and photography session at the Makeover Studio by YoungGeneration Studio. 

Until 16 February, the Chinese New Year Market will also offer festive essentials and gifts from premium retailers including Jaya Grocer, Hank's, Living Circles Concept and Malaysia’s famed couturier Carven Ong. Adding a meaningful touch to the festivities, Intermark Mall invites visitors to donate used fabric at collection bins placed at the Concierge, Ground Floor. These materials will be upcycled by Carven Ong into elegant pouches, which will be available for purchase during the Raya season. This curated marketplace not only complements the nostalgic ambience of Old Shanghai but also highlights the mall's commitment to sustainability and cultural preservation.

Intermark Mall will also reward its shoppers with exclusive festive redemptions. Spend RM188 (RM150 for Public Bank cardholders) in a single receipt to receive limited-edition Ang Pow packets. Collect special edition cups, with two new designs released every fortnight, and complete a set of six when you spend RM388 (RM288 for Public Bank cardholders). For an elevated experience, shoppers spending RM688 and above can enjoy a complimentary Vintage Lunar Splendour makeover and photography session worth RM790 (limited to the first five shoppers every Friday and Saturday). Those spending RM388 and above can enjoy the same experience at a special price of RM88 (regular price RM288). Additionally, the mall's top spender will receive a Family Portrait Session worth RM2,988.

At Da Men Mall, Fortune Blossoms New Year celebrates growth, prosperity, and new beginnings through a stunning floral theme. The Ground Floor comes alive with breathtaking decorations including elegant peony flowers, majestic fortune blossom trees, and a striking prosperity arch. The celebration also features spectacular acrobatic lion dance performances on selected weekends in January and February, while culture enthusiasts can delve into the rich heritage of lion dance through interactive workshops - exploring its fascinating evolution from Tang Dynasty traditions. 

Shoppers at Da Men Mall can participate in the festive rewards programme by spending RM80 in a maximum combination of two receipts to receive exclusive Blossom Ang Pow packets (limited to two packets per customer per receipt per day). Additionally, a Fortune Lucky Spin awaits those who spend RM180 mall-wide (RM280 with Jaya Grocer receipt) in a maximum combination of two receipts. The mall’s Chinese New Year marketplace offers a wide selection of festive essentials and gifts for the celebration. 

This Chinese New Year, visitors can experience three unique ways to celebrate: the contemporary magnificence at Pavilion KL, the nostalgic allure at Intermark Mall, or the blooming prosperity at Da Men Mall. Each destination promises enchanting celebrations that perfectly capture the spirit of renewal and prosperity, creating magical moments for families and friends throughout the festive season.

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