Lazada, Southeast Asia’s pioneer eCommerce platform, today announced the successful conclusion of its 12.12 All Out Sale, its final mega sale event of the year. Powered by Lazada’s cutting-edge GenAI in-app features launched in October, the sale this year showcased a significant shift in how Southeast Asian consumers engage with AI-enhanced shopping experiences.
The sale’s standout success was driven by consumers actively embracing AI-powered features and checking out their carts based on smart recommendations, virtual try-ons, AI-generated models, and more. The #LazzieChatHunt campaign, which incentivised shoppers with either LazCash or LazRewards (in selected territories) for entering promotional codes via the Message+ chat, achieved unprecedented engagement with a 76% surge in unique visitors and 6 million AI interactions, marking a twofold increase from 11.11.
During 12.12, Lazada also recorded a 46% increase in proactive engagements with AI Lazzie, its virtual shopping assistant. Notably, over 15% of these interactions focused on deal discovery and personalised product recommendations, demonstrating strong consumer trust in AI-guided shopping experiences.
Since implementing its enhanced GenAI features, AI Lazzie has played a central role in sales campaigns by gamifying voucher collection into an engaging game-like experience. The platform now enables shoppers to unlock exclusive vouchers, LazRewards, or LazCash daily, with highly engaged users even eligible for up to three redemptions per day.
Lazada’s recent Artificial Intelligence Adoption in eCommerce in Southeast Asia whitepaper reveals compelling consumer confidence in AI shopping tools:
92% of respondents depend on AI for personalised product recommendations
90% use AI-generated product summaries
88% base their purchase decisions based on AI-curated content
Lazada’s comprehensive GenAI ecosystem features :
AI Lazzie: an AI-powered personal shopping assistant offering tailored recommendations and guidance.
Smart Recommendations: AI-driven product suggestions aligned with individual preferences.
AI-Generated Product Information: compelling and accurate product descriptions.
AI-Generated Models: advanced visualisation tools for enhanced product presentation.
These innovations are powered by Alibaba’s newly improved Marco MT, an advanced AI translation system built on the proprietary large language model Qwen. Marco MT enables precise market localisation by accurately interpreting cultural nuances and industry-specific terminology, helping sellers create authentic product listings across Southeast Asia’s diverse markets.
This content is provided by Lazada
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