The Selangor E-Commerce Xcellerator ECX24 International Innovation Trip, organised by the Selangor Information Technology and Digital Economy (Sidec), successfully concluded on 7th December 2024 after a week-long immersion in Shanghai, China. Designed to empower Malaysian startups with global exposure, the program provided a unique opportunity for the Top 10 ECX24 Winners to engage with world-class innovation ecosystems, industry leaders and emerging business trends.
Over the course of the trip, participants experienced a combination of industry visits, expert workshops, and hands-on learning sessions. Key highlights included a visit to ChatPlus AI HQ, where participants explored AI-powered solutions for enhancing customer engagement across major platforms like Shopee, Lazada, and TikTok. Additionally, exclusive tours of Douyin’s Livestream Rooms and top-tier warehouses, including the cutting-edge NIKE Automatic Warehouse in Suzhou, showcased innovative operational efficiencies and logistics advancements.
A significant portion of the program was hosted by Bytedance (parent company of TikTok and Douyin), where participants attended tailored workshops. These sessions covered topics such as TikTok Shop Business Trends, Douyin Livestream Success Strategies, and best practices for multi-channel network (MCN) and affiliate partner management. These insights provided participants with practical strategies to optimize their businesses and navigate the evolving e-commerce landscape.
Networking played a vital role throughout the trip, with participants connecting with key business leaders and government officials. A formal dinner with Dato’ Menteri Besar Selangor provided a platform for fostering collaborations and celebrating Selangor’s entrepreneurial achievements. Additionally, visits to MATRADE Shanghai and Plug & Play Shanghai offered participants valuable insights into market entry strategies and the Chinese innovation ecosystem.
The program featured the Top 10 ECX24 Winners, who represent a diverse range of industries:
1. Wellness Cosmetology Alliance Lab Sdn Bhd– Skincare
2. Nasi Lemak Nale Sdn Bhd– F&B
3. Ominent Sdn Bhd– Car Accessories
4. Eartheories Sdn Bhd– Aromatherapy
5. Gelatomio Production Sdn Bhd– F&B
6. Saudagaar Asia Sdn Bhd– F&B
7. Kimyra International Sdn Bhd– Fashion
8. Natugee Sdn Bhd– Skincare
9. MCCKTVentures Sdn Bhd– Fashion
10. Naza Beyond Ventures– Beauty
“At SIDEC, we believe that global exposure is critical for entrepreneurs to innovate and scale their businesses. The ECX24 International Innovation Trip has provided our top startups with invaluable insights into global e-commerce ecosystems and advanced business strategies. We are confident that this experience will empower them to embrace innovation and compete on a global stage.” said Yong Kai Ping, CEO Sidec.
The trip proved to be transformative, equipping participants with actionable knowledge, global networks, and exposure to advanced technologies. From leveraging tools like ChatPlus AI to understanding Douyin’s FACT+ methodology, startups gained practical insights that will drive their businesses toward greater competitiveness and innovation.
The ECX24 International Innovation Trip reflects SIDEC’s dedication to supporting Malaysian startups in scaling their businesses globally. By connecting entrepreneurs with global industry leaders and innovative technologies, the program has paved the way for new opportunities and growth.
This content is provided by Sidec.
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