The Selangor Smart City & Digital Economy Convention (SDEC) 2024 continues its dynamic agenda with Day 3 dedicated to empowering small and medium-sized enterprises (SMEs) through digital transformation. Co-organised by Sidec and TikTok Shop, the TikTok Shop SME Digitalisation Conference brings together industry leaders, digital innovators, and SMEs to explore the future of e-commerce and the role digital tools play in driving growth.
Officiated by YAB Dato' Seri Amirudin Shari, Menteri Besar Selangor, the event reaffirmed Selangor’s commitment to advancing its digital economy through strategic initiatives and partnerships. The Menteri Besar was joined by YB Najwan Halimi, Selangor State Exco for Youth, Sport & Entrepreneurship, Steven Li, Senior Director of Global Commerce Strategy from TikTok Shop, and Amirreza Sawal, General Manager of PayMate Asia Pacific.
The conference highlights the success stories of prominent SMEs that have leveraged TikTok Shop to accelerate their business growth. Featured speakers include local influencers such as Neelofa, Caryn Law, and Gary Ng, who have successfully used TikTok Shop to expand their businesses. Through panel discussions, product launches, and interactive sessions, participants were provided with insights into effective digital marketing strategies, brand building, and engagement with consumers in a fast-evolving marketplace.
"We're thrilled to collaborate with SIDEC for SDEC 2024 as the exclusive e-commerce partner hosting the SME Digitalisation Conference, which aims to equip hundreds of local entrepreneurs with tools, training, and insights to thrive in the digital economy. This collaboration underscores our dedication to empower small businesses by upskilling them with innovative growth strategies to leverage the rise of Shoppertainment and content-driven commerce on TikTok Shop. We are thankful for the opportunity and look forward to continuing our work with SIDEC to digitally enable local businesses, having already trained over 1,300 Selangor sellers in the first half of this year," said TikTok Shop Malaysia's Director of Strategic Partnerships, Nur Azre Abdul Aziz.
The TikTok Shop SME Digitalisation Conference further strengthened the collaborative efforts between Sidec and TikTok Shop to create a robust ecosystem supporting SME growth. Strategic initiatives such as Selangor 1000 Digital and the Selangor Accelerator Programme (SAP) continue to drive innovation and foster entrepreneurship in the region.
The event also marked the launch of the PayMate Business Payments App, designed to optimise working capital for SMEs by offering up to 55 days of interest-free credit on B2B payments. PayMate, Sidec’s Strategic Business Payment Partner, unveiled this game-changing solution to support the financial operations of SMEs.
Additionally, Menteri Besar Selangor (Incorporated) announced its collaboration with BizApp, a Selangor-based tech company specialising in Order Management Systems, to onboard 50,000 MSMEs by 2025 through its Platform Selangor (PLATS) initiative, further reinforcing Selangor’s leadership in digital transformation.
For more information on SDEC 2024 and upcoming events, visit Sidec’s website.
This content is provided by Sidec.
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