Kuala Lumpur, October 13 – Established in 2008, GAC Motor Co., Ltd, a leading automotive brand in China has built a strong reputation for its line up of innovative and exciting vehicles with world-class quality under the GAC brand. With a growing focus on global expansion, GAC Motor has set its sights on Malaysia as a key market and collaborated with WTC Automotif (M) Sdn Bhd (WTCA), a subsidiary of Warisan TC Holdings Bhd since 2021. The collaboration was further strengthened with WTCA embarking on vehicle CKD assembly in Malaysia for the GAC GS EMZOOM Premium R, launched in August 2024. Today WTCA in an official event, officially announced the expansion the 2024 GAC GS3 EMZOOM line-up in Malaysia with two new locally-assembled variants, alongside with the announcement that popular local celebrity Jack Lim will serve as the GAC brand's first ambassador in Malaysia. Jack Lim also shared his personal driving experience with the GS3 EMZOOM during the event announcement.
As living standards rise, so do consumer expectations for automobiles. GAC Motor, with its brand philosophy of high-quality development, aims to provide a customer-centric experience focused on innovation and premium quality. The brand vision is reflected in the "Fun, Quality, and Friendly" approach to mobility solution, creating products and services that enhance the lives of their customers.
Positioned as a leading independent high-end automotive brand, GAC Motor CKD project collaboration with Malaysia’s WTC Automotive (M) Sdn Bhd (WTCA) to locally assemble (CKD) vehicles aims to strengthen GAC's presence in Malaysia's automotive market. At the same time, with WTCA appointing Jack Lim as the GAC brand ambassador, WTCA and GAC wishes to leverage his influence to boost brand awareness and appeal among Malaysian consumers.
Since GAC’s introduction into Malaysia, WTCA has been steadfastly focused on brand building and invested in various activities and collaboration to enhance the GAC brand. WTCA seeks for new collaboration that embodies the spirit of the GAC brand, dedicated to a high-quality brand development, adhering to the brand values of "Where Craft Meets Technology" to provide a fun, quality, and friendly mobile travel experience. Today in a well attended event by media, WTCA announced the appointment of the famous DJ and artist Jack Lim as the Brand Ambassador and spokesperson of GAC brand in Malaysia. Jack is well-known for his reputation of reliability and professionalism, makes him an ideal and excellent fit for GAC brand, with strong focus on values, trust and quality.
CEO of Warisan TC Holdings Mr. Tan Keng Meng remarked, " Jack Lim is a renowned professional DJ and artist who has accompanied many people throughout their life journeys in his role as a radio station DJ. The GAC GS3 EMZOOM similarly positions itself as a vehicle that serves as a life companion for individuals striving for success, whether they are a new graduate starting the life journey, or a young professional striving for career success. The GAC GS3 EMZOOM is designed to support them throughout their journey."
Experience: Durability, Fuel Efficiency, and Affordability
During the event, Jack Lim humorously described himself as a "frequent traveller" working up to 18 hours a day : "I’m always out and about for work, driving long distances across the country. Because of this, I need to service my car every two or three months frequently." Given his lifestyle, Jack Lim has three key requirements for choosing a car: "durability, fuel efficiency, and affordability." He emphasized that he is not particular for the pay of the endorsement deals, but he must ensure that the products must meet his personal standards.
"After personally testing the GAC GS3 EMZOOM, I found that it met all my expectations. It has a 1.5L turbo engine paired with a 7DCT (dual-clutch transmission), providing more horsepower compared to similar models. The 0-100 km/h acceleration in just 8 seconds demonstrates its powerful performance while still being fuel-efficient, which really impressed me." Jack Lim also praised GAC for its years of producing high-performance vehicles, emphasizing that the brand's commitment to local assembly offers Malaysians job opportunities and ensures a reliable product.
Jack Lim added that, for him, luxury or fancy appearances aren’t a priority, but practicality and comfort are. "The GS3 EMZOOM combines stylish exterior design and a spacious, flexible interior with features like multi-directional adjustable seats and ample storage space. I spend a lot of time in the car, so comfort is crucial. As my body shape, I still feel very comfortable with the seats. Sometimes my assistant drives, and I can take a quick nap, thanks to how stable and comfortable the ride is." Jack Lim jokingly added that when posing next to the GS3 EMZOOM for a photoshoot,” I looked really smart and cool next to it – can't wait for you all to see it!"
The GS3 EMZOOM: GAC's First Global CKD Project
The GAC GS3 EMZOOM is GAC's first-ever CKD project in an overseas market, symbolizing a significant step towards expanding its global presence. The new-generation GS3 EMZOOM is available in Standard, Exclusive and Premium R variants, which are powered by a 1.5-litre four-cylinder turbocharged gasoline engine that develops a maximum of 177PS at 5,500rpm and best-in-class 270Nm of torque, available from 1,400rpm to 4,500rpm. The output is delivered to the front wheels through a seven-speed wet dual-clutch transmission (7WDCT). This efficient powertrain enables a swift 0-100km/h acceleration time of 8.0 seconds while maintaining an average fuel consumption of 5.9 litres per 100km.
The bold exterior design of the GAC GS3 EMZOOM is further accentuated by the iconic Mecha Wing Grille, Laser Eye Splid LED headlights, and electric hidden door handles that give the vehicle a futuristic and aerodynamic aesthetic. The dynamic front end is matched in the rear by Light Dart tail lights and a sporty Rear Spoiler while 18-inch alloy wheels complete the look across all 3 variants.
Featuring the longest wheelbase in the compact SUV segment at 2,650mm, the GS3 EMZOOM boasts one of the most spacious and comfortable cabins in its class. Drivers are treated to more luxurious touchpoints such as a leather-wrapped multi-function steering wheel and the signature crystal electronic gear shift. With dimensions of 4410mm in length, 1850mm in width, and 1600mm in height, and a wheelbase of 2650mm, it’s one of the most spacious vehicles in its class.
The GAC GS3 EMZOOM offers intelligent technology, such as an 10.25-inch touchscreen with Wireless Apple CarPlay™ and Android Phone-mirroring, which enhances the driving experience. With a focus on style, safety, and convenience, the GS3 EMZOOM offers a truly enjoyable ride. Starting from RM 103,800, the GS3 EMZOOM is now available with a Rev-up with EMZOOM promotional campaign. For more information, visit www.gacmotor.com.my. All GAC GS3 EMZOOM are accompanied by a 5-year or 150,000-kilometer warranty. Furthermore, the first 2,000 customers who acquire the GAC GS3 EMZOOM will benefit from an extended engine powertrain warranty of 7 years or 180,000 kilometers, subject to terms and conditions.
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