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Explore, Experience, and Celebrate: Klook’s 10-Year Journey in Travel
Published:  Oct 10, 2024 10:18 AM
Updated: 2:18 AM

With the year-end holidays approaching, are you looking for ways to explore destinations easily, read reviews, book activities, tours, accommodations, dining, airport transfers, or even purchase SIM cards? Don’t worry, Klook has you covered and will ensure you travel without any hassle!

The Go-To App for Travel and Leisure Experiences

You might be wondering about the name "Klook". It derives from "Keep Looking," perfectly capturing their mission of continually seeking the best experiences for every traveler. Whether it's something new in your neighborhood or an adventure abroad, with Klook you're always connected to a world of things to do and places to see.

A Decade of Creating Lasting Memories for Travelers

Ethan Lin, CEO, and Co-Founder of Klook said that currently, 53% of Gen Z places importance on tourism operators who uphold sustainability standards

This year marks a milestone for Klook as they celebrate their 10th anniversary. To commemorate this special occasion, Klook is leveraging its scale to launch a series of initiatives to foster sustainable tourism and support local communities, driving positive impact across the globe.

During Klook’s ‘Kreatorverse’ event, the company shared that an independent study conducted by Oxford Economics 1  highlights the platform’s economic impact in 2023, with bookings on its platform contributing approximately $7.2 billion to the GDP of Asia Pacific and supporting over 219,000 jobs in the region.

Klook bookings contribute to a complex network of economic activity and benefits, supporting both businesses and local communities.

Ethan Lin, CEO and Co-Founder of Klook, emphasised the platform’s role in driving economic activity across the travel industry, saying, “Our first ten years have focused on building a global platform that not only enables unforgettable experiences but also supports the local communities we work with. With over 80% of our partners being small and medium businesses, we are committed to creating real economic opportunities for these communities, which are the backbone of local tourism.”

Step into the Kreatorverse Community

At Kreatorverse, a total of 130 Kreators from all over the world were united to celebrate Klook's 10th anniversary

The Kreatorverse recently made its dazzling debut in Singapore, bringing together 130 enthusiastic Kreators for a one-of-a-kind travel summit! Attendees dived headfirst into a whirlwind of ideas, honing their social content marketing skills while swapping tips and tricks.

The event also hosted the Global Kreator Briefing and the glamorous Global Kreator Awards, shining a spotlight on the incredible talents within the community, along with an Experiences Day packed with fun at key Singapore attractions.

“Over 50% of the Gen Z demographic uses social media for travel exploration, actively seeking information on where to go and what to do. This shift highlights the role of media as a pivotal platform for discovery, allowing consumers to engage with content creators. We believe in the importance of cultivating this ecosystem, focusing on empowering travel-specific content creators who inspire audiences by sharing their unique experiences. As these creators explore and document various destinations, they produce engaging content that resonates with consumers. Our goal is to enhance this ecosystem, fostering collaboration and generating valuable content for both creators and audiences alike,” said Ethan.

Leading the Charge for Eco-Friendly Travel

As a newly inducted member of the Global Sustainable  Tourism Council (GSTC), Klook will promote sustainable practices across the experience sector. 

"As we celebrate 10 years, our commitment to making travel a force for good is stronger than  ever," said Eric Gnock Fah, President and Co-Founder of Klook. “We are introducing new  initiatives that can shape a more inclusive, responsible, and sustainable future for tourism.

Looking ahead, we focus on fostering deeper connections between travellers and local  communities, preserving cultural heritage, and empowering the many people whose  livelihoods depend on tourism."

Klook is raising the bar for eco-friendly travel by teaming up with businesses that champion sustainability. They’re also on a mission to enhance animal welfare at elephant sanctuaries and are giving away thousands of complimentary local tours led by experts to showcase cultural heritage and support small businesses in the tourism scene. With over 200 certified sustainable activities to date, travelers can now choose eco-friendly options in various destinations, all adhering to internationally recognised sustainability standards.

Further strengthening its commitment to responsible tourism, Klook is taking a firm stance on  animal welfare, introducing a set of criteria for experiences involving elephants. The  assessment was developed in consultation with Asian Captive Elephant Standards (ACES),  experts in the field of captive elephant welfare. Klook’s efforts extend beyond accreditation,  actively working with local partners to elevate standards of care and support for both the  animals and the communities they operate within. At launch, 12 elephant sanctuaries are  already part of the newKlook Assessed’ program, with more expected to join.

Community Gems: 3,000 free tours with home-grown merchants

Klook will be giving away 3,000 free tours in partnership with 15 home-grown merchants representing their regions' heart and soul.

Klook is also thrilled to launch its Community Gems—a special initiative to celebrate and support local communities! They’re giving away 3,000 free tours in collaboration with 15 amazing local merchants, showcasing the vibrant culture and hidden treasures of their regions.

Dive into authentic and off-the-beaten-path experiences that let you connect with the places you visit while they give back to the communities that enrich your travels. 

To book a free tour, just click HERE, choose the "Free Tour" option, and complete the checkout. Act fast—these limited tours won’t last long!

Piqued your interest? Head over to the Klook Website and check out their social media pages on Facebook, Instagram and Twitter for their latest updates. Don’t forget to download their app on the Google Play Store or the App Store to discover amazing deals for unforgettable experiences, anytime and anywhere!


The views expressed here are those of the author/contributor and do not necessarily represent the views of Malaysiakini.

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