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Corporate Announcement
Allianz Life’s Kingmaker project to see new generation of professional agents
Published:  Oct 9, 2024 9:57 AM
Updated: 1:57 AM

Kuala Lumpur, 8 October 2024 – Allianz Life Insurance Malaysia Berhad (Allianz Life) is setting new standards in the life insurance industry with its new Kingmaker project, designed to elevate the company to become the best-in-class insurer in Malaysia.

The Kingmaker project is at the heart of Allianz Life’s strategy to take the next steps in cultivating a new generation of professional agents, with a target to double up overall business performance in the next five years. These agents will not only deliver unparalleled customer experiences but also play a crucial role in securing the future for Malaysians.

Allianz Life is providing its Allianz Life Changer with top-tier training and support, empowering them to excel in their roles. This includes specialised training such as the Pinnacle Excellence Programme with INSEAD, Allianz Masterclass with Sandro Forte and Kinder Brothers International Professional Patterns of Leadership, among others.

“The Kingmaker project also emphasises significant investments in digital tools and systems. Enhancements such as Allianz 360 for agents and MyAllianz for customers are designed to facilitate more timely, meaningful, and engaging interactions, ultimately boosting customer satisfaction,” said Allianz Life Chief Executive Officer, Charles Ong, adding that the “Kingmaker initiative addresses the concerns voiced by our agents and customers.”

“At Allianz Life, our customers are central to everything we do. We are committed to breaking down barriers, enhancing our attentiveness, and delivering exceptional service. We believe that achieving this requires advancing the professionalism and expertise of our agents.”

In addition, Allianz Life is focused on developing sustainable products that cater to various life stages. Offerings like Allianz EverLink Plus and Allianz EverLink Signature provide high coverage protection to cater for different needs such as estate planning.

Further strengthening its commitment, Allianz Life has partnered with Allianz General Insurance Company (Malaysia) Berhad under the One Allianz campaign, which offers the One Allianz customers with exclusive benefits on eligible product purchases. 

Allianz Life also provides individuals with a more secure and attractive option to enter the life insurance industry, with initiative such as the Allianz C.E.O. Programme. It is a specially crafted 24-month programme to fast track the growth and path to success as a best-in-class Allianz Life Changer, with monthly financial support of up to RM12,000.

“When you join Allianz Life Changer, you’re not just starting a job – you are embarking on a career that empowers you to deliver personalised and impactful service to every customer,” Charles added.

Being an Allianz Life Changer means joining a vibrant community of passionate professionals and becoming part of a global network that values innovation, integrity, and the significant impact of financial security.

Reflecting the Company’s strong commitment to job security and career growth, Allianz Life achieved a remarkable 51.9% increase in recruitment in 2023. The number of new agents grew from 1,417 as of 31 December 2022 to 2,152 by the end of last year, bringing the total number of agents to 5,971.

For more details on Allianz Life Changer, visit Allianz Life Changer - Allianz Malaysia


This content is provided by Allianz Malaysia Berhad.

The views expressed here are those of the author/contributor and do not necessarily represent the views of Malaysiakini.

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