KUALA LUMPUR, 3 OCTOBER 2024 - MOG Eyewear, a pioneer in Malaysia’s optical retail industry, is marking its 28th anniversary by taking a significant leap forward in its commitment to children’s eye care with partnerships with UNICEF and Columbia Asia Hospital. In a move that underscores its commitment to holistic eye care, MOG also announces its Myopia Management Centres, a collective initiative aimed at tackling the rising rates of myopia among children with specialised paediatric optometrists.

This milestone underscores MOG’s continued dedication to its corporate philosophy, “In Eye Care, We Care More,” by integrating community health initiatives with advanced optical solutions, creating a strong framework for holistic child development. 

Transforming Lives with UNICEF

As part of its mission to Help the World See Better and align with 2024’s World Sight Day theme of caring for children’s vision, MOG has partnered with UNICEF to extend its positive impact beyond the realm of vision care. As part of this strategic move, MOG contributed the first RM100,000 to support UNICEF’s initiatives in improving children’s education, health, and nutrition. This initiative aligns with MOG’s mission to contribute to the well-being of children beyond eye care, playing an active role in uplifting communities and providing essential support where it’s most needed.

“Our partnership with UNICEF allows us to make a real difference in children’s lives by contributing to their education and health. By integrating this cause with our business, we’re ensuring that every purchase made at MOG goes towards a greater cause – driving positive change in the lives of children in need,” said Datin Bernice Low, Chief Executive Officer of MOG. 

“This effort reflects MOG’s commitment to creating a lasting positive impact on children’s lives, ensuring that the company’s advocacy extends beyond vision care to holistic child development.”

Strengthening Healthcare Integration with Columbia Asia

Recognising the urgent need for early intervention, MOG is proud to unveil its first batch of Myopia Management Centres, designed to provide specialised and personalised care for children. Supported by MOG’s pioneering team of paediatric optometrists and Columbia Asia’s professional ophthalmologists, these centres offer comprehensive services ranging from early detection to personalised treatment plans aimed at slowing the progression of myopia.

Datin Bernice highlighted the significance of this initiative, stating, “Through our collective CSR efforts over the past two years, serving B40 primary school students, we have observed a concerning increase in undetected myopia among children, with rates reaching an alarming 30% - impacting their studies, lifestyles and overall development. This means it’s no longer just about vision correction; it’s about long-term management to support them at every stage of life,”

In an effort to address the growing eye care needs among children, the introduction of these Myopia Management Centres serves as a testament to MOG’s vision of Helping the World See Better starting from nurturing effective eye care habits from young to sustain healthy vision for life. Recognising that myopia care is a collective effort between industry specialist and parents alike, fostering partnership with specialist ophthalmologist from Columbia Asia extends MOG’s extensive care delivered through continuous innovation of its renowned 6-in-1 Vision Experience. It aims to bridge the gap between optical expertise and healthcare services, creating a seamless integration that benefits both organisations and the wider community. 

“With strategic partnerships with experts from Columbia Asia’s ophthalmologists, we can now offer an end-to-end solution for parents seeking professional myopia care for their children. This partnership elevates the level of care we can provide, ensuring that children receive the right treatment, early intervention, and long-term support to manage their vision health effectively,” added Datin Bernice.

“Our goal is to safeguard children’s vision health for the future. We believe that eye care should be an integral part of overall healthcare, and through these partnerships, we are making this vision a reality,” concluded Datin Bernice.

MOG is constantly leading the charge in raising awareness on the importance of early myopia management especially in young children. Through these strategic partnerships and the introduction of the Myopia Management Centres, MOG encourages parents to take proactive steps in safeguarding their children’s vision for them to have a brighter, healthier future.

For more information or the latest updates about the brand and its products, please visit MOG’s official website (https://www.mog.com.my/), Facebook (https://www.facebook.com/mogeyewearMY/) or Instagram (https://www.instagram.com/mogeyewear/).

This content is provided by S&L Integrated Public Relations Sdn Berhad

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