25 September 2024, Kuala Lumpur – As Toys“R”Us Asia continues its exciting transformation across the region, Malaysia today unveils its vibrant flagship store at Mid Valley Megamall. Having undergone an extensive remodelling, this next-gen flagship store is set to captivate all ages with a diverse range of collections. The brand also introduces its innovative Toy+Play Concept , bringing the much-anticipated Singapore’s renowned indoor play park – Kiztopia to Malaysia, and making it an integral part of the in-store play experience at Toys“R”Us!
“At Toys“R”Us Asia, we are committed to inspiring and nurturing the next generations. Building on the success of our collaboration with Kiztopia in Singapore, we are thrilled to extend this partnership to Malaysia and introduce our Toy+Play concept to kids and kidults. We look forward to families exploring this new way of play together” said Leo Tsoi, Chief Executive Officer of Toys“R”Us Asia.
Transforming the Way We Play
Toys“R”Us opened its first store in Malaysia in 2005 and had since become the ultimate destination for families and children. This flagship store marks an important milestone by offering a blend of play and learning, while showcasing the next-gen store outlook with a modern aesthetic design and elevated visual merchandising.
Located at the heart of this flagship store is the new “Toy Valley” which showcases each season’s hottest toys specially curated to appeal to its customers.
Visitors will be particularly wowed by 10 award-winning Gundam model kits, intricately-crafted by GUNPLA Builders World Cup champions, on display to celebrate the opening of this flagship store. Toy enthusiasts will also be thrilled to get up close and personal with life-sized figurines including their favorite Ultraman, Transformers, Iron Man, Batman, LOLs and Gabby’s Dollhouse while discovering cutting-edge toy innovations and freely exploring the store’s attractions.
With dedicated stand-alone sections featuring different themes, this flagship store also houses Malaysia’s first-ever IP-powered Toy Hub, uniting iconic brands like Hot Wheels, Barbie, Bandai, Disney Lifestyle, DC Comics and LEGO all under one roof. Packed with exclusive merchandise, it guarantees a whole world of fun to discover within its walls.
Millennial and Gen-Z visitors will be in for a treat with an exclusive selection designed just for “kidults”. They will find their beloved Pokemon, Nintendo, Gundam, Hello Kitty, Super Mario and so much more. With other trending collector interests such as blind boxes and gaming IPs from Roblox, Adopt Me and Aphmau, their enjoyment will certainly reach new heights!
Bringing the Toy+Play Concept to Toys“R”Us Malaysia
Inside this new flagship store, Toys“R”Us Malaysia also unveiled Kiztopia Club – a sub-brand of Kiztopia – a sprawling play park to fully encapsulate the essence of its brand refresh. This one-of-a-kind collaboration provides endless opportunities for families to play and bond through wholesome fun times.
“We are thrilled to partner with Toys“R”Us Asia in launching their inaugural Toy+Play flagship store in Malaysia and introducing our first Kiztopia outlet here in Malaysia. As a Singapore IP-registered company with 15 outlets across five countries, we are dedicated to making our innovative edutainment experiences more accessible to families across Asia.
This partnership represents a major step forward in our mission and underscores our commitment to growing our presence in Malaysia while enhancing family connections through our unique experiences,” said Heidi Tian, Chief Executive Officer of Kiztopia.
Equipped with 18 exciting play areas across 5,500 square feet, including slides, ball pits, inflatables, trampolines, rock walls and role play rooms, the Kiztopia Club inside the Toys“R”Us flagship store at Mid Valley Megamall offers a comprehensive range of activities designed to encourage children to “Play to Learn, Learn through Play”.
“Beyond our edutainment centers, Kiztopia Group also extends its expertise through organising events and collaborations with leading brands to develop IP products and licensing,” Tian continued. “Our goal is to deliver immersive play experiences while adding value to our partners."
Mark time in your calendar to visit this new flagship store at Mid Valley Megamall to experience unparalleled fun. Whether you are a Millennial, Gen Z or Gen Alpha, there must be something to delight you!
This content is provided by Click Entertainment.
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