Step into the house of ghouls, nightmares and ancient folklores as the legendary Nights of Fright returns for its 10th anniversary, bigger, better, and scarier than ever!

Since its launch, Nights of Fright has established itself as the premier horror festival, drawing thrill-seekers and spooky enthusiasts alike. This milestone year promises to elevate the fun-filled horror experience with a mix of nostalgic scares and new, pulse-pounding attractions, including an exclusive collaboration featuring Silent Hill.

A Decade of Fear: History of Nights of Fright

Originally launched in 2013, Nights of Fright has become a staple of Malaysia's entertainment scene, attracting both locals and tourists to Sunway Lagoon. Over the years, visitors have encountered numerous scare zones, haunted houses, and live performances, establishing Nights of Fright as the premier Halloween event. Each edition has featured creative themes, ranging from iconic horror figures to chilling local legends, continuously raising the bar for immersive fright.

Throughout the years, the event has evolved to become a fully immersive Halloween Season experience, complete with over 250 live scare actors, interactive horror zones, and nightmarish haunted houses that haunts guests long after they leave. Previously themed haunted houses like Zombie Apocalypse, Texas Chainsaw Massacre, and Ghostbusters have become fan favorite memories, drawing tens of thousands of visitors annually.

"Celebrating 10 years of Nights of Fright is an incredible milestone for all of us at Sunway Lagoon," said Michelle Soong, Assistant General Manager of Marketing and Park Experiences at Sunway Theme Parks. "What started as a unique way to bring Halloween Season thrills to Malaysia has evolved into a highly anticipated annual tradition. This event has grown beyond our wildest expectations, becoming a must-visit for thrill-seekers, horror fans, local and international guests alike. The continuous support and enthusiasm from our guests have allowed us to push boundaries year after year, creating bigger and scarier experiences.

"She continued, "This year, for our 10th anniversary, we are pulling out all the stops to deliver something truly extraordinary. We are not just looking back at the scares that have defined us, but we are also introducing new, heart-pounding attractions that will keep guests trembling throughout the night. From the spine-chilling haunted houses to the eerie scare zones and the exciting new partnerships, we are taking the horror experience to the next level. We are drawing inspiration from the East, infusing our horror themes with a captivating twist that will elevate the entire experience to a new chilling heights."

Adding to this, Lynton V Harris, Chief Executive Officer and Global Creative Director of Sudden Impact! Entertainment Company, shared his excitement, saying, "Nights of Fright has become a multi-award winning flagship event in the region, and we are thrilled to continue raising the bar for immersive horror experiences. This year’s event is particularly special as we’re not only celebrating a decade of fear but also introducing new elements that have never been seen before. From international IPs like Silent Hill to the local myth of the Karak Highway, we’re combining live action hantu’s with timeless horror themes to deliver a one-of-a-kind experience that’s sure to haunt our guests long after they leave."

"Together with Sunway Lagoon, we’ve created a unique and fun & fear filled environment where every turn brings a new scare, and we can’t wait for guests to immerse themselves in what we’ve created. The 10th year of Nights of Fright is a celebration of everything that has made this event a success, while promising new nightmares that will leave everyone with unforgettable memories," Lynton concluded.

Sunway Theme Parks and Klook Team Up to Boost Global Appeal and Tourism

In July 2024, Sunway Theme Parks and Klook, Asia's leading platform for experiences and travel services, have signed a Memorandum of Understanding (MOU) which aims to elevate the global allure of Sunway's renowned theme parks, Sunway Lagoon and Sunway Lost World of Tambun, while boosting inbound tourism. The MOU was signed to mark the launch of Nights of Fright, Sunway Lagoon's acclaimed annual Halloween event.

Since 2017, Klook has been a key partner with Sunway's theme parks, becoming the leading online platform for booking tickets and experiences at these attractions. By utilising its strengths in ticket management, multi-market marketing, promotions, and accommodation packages, this collaboration has effectively drawn more international visitors, boosted the local economy, and reinforced Malaysia's reputation as a top destination for unique and thrilling attractions.

A Global Horror Experience with Iconic IPs from Japan, UK, US and China

This year, Nights of Fright 10 takes the horror experience to a global scale by introducing spinechilling intellectual properties (IPs) from around the world, offering guests a terrifyingly immersive journey through Japan, UK, USA and China. These internationally renowned characters and storylines will add a whole new dimension of terror to the event.

Leading the charge is the terrifying “Bone Man” from China, a haunting figure steeped in ancient mythology and folklore. The Bone Man is a chilling reminder of the past, a skeletal entity said to roam in the afterlife, gathering the souls of those who dare to cross his path. His eerie, ghost-like presence will set the tone for an unforgettable horror experience as guests navigate through his realm, facing traps, haunted relics, and spine-chilling encounters.

In addition to Bone Man, horror fans can look forward to a disturbing twist on "Alice" in a nightmare-filled wonderland where nothing is as it seems and all in mind-bending UV3D! Wander through dark corridors, twisted landscapes, and a realm where childhood dreams turn into terror-filled nightmares.

We have re-imagined Alice in Wonderland as ALICE! all in amazing UV3D! We took Sir John Tennial’s iconic illustrations and gave them a scary upgrade. This mind-bending take on this classic and beloved might not have you grinning like the Cheshire Cat, but it will have you tripping the fright fantastic!

Another massive highlight of NOF 10 is the introduction of Silent Hill, a collaboration with the legendary horror franchise from the U.S. known for its psychological horror. Guests will get to enter a world of disturbing creatures and a haunting atmosphere that will leave even the bravest shaking in fear.

These iconic IPs, combined with local elements of terror, make Nights of Fright 10 a truly international horror experience that guests won't find anywhere else in Malaysia.

Nights Of Fright 10 will start from 20th September 2024 to 31st October 2024, every Friday to Sunday, 7:30pm to 11:30pm at Sunway Lagoon. Grab your tickets before it sold out at https://www.klook.com/en-MY/activity/1937-sunway-lagoon-nights-of-fright-kuala-lumpur/.

The views expressed here are those of the author/contributor and do not necessarily represent the views of Malaysiakini.

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