KUALA LUMPUR, 20 August 2024 – Shoppers across Southeast Asia are in for a treat this mid-August when Lazada returns with its much-awaited LazMall Brand Members Day, the largest online brand members sale, featuring a line-up of exclusive deals and discounts for shoppers with brand memberships. 

Kicking off from 16 to 18 August 2024 in Thailand, and subsequently from 20 to 22 August 2024 in Malaysia, Singapore, Indonesia, and Vietnam, the three-day LazMall Brand Members Day sale will offer members-only deals from a diverse range of top brands including Abbott, L’Oreal Paris, Philips, Reckitt, Samsung, TCL, Unilever, and Xiaomi alongside many other beloved local and international names. 

Jason Chen, Group Chief Business Officer of Lazada, emphasised the importance of creating engaging and valuable shopping experiences, “Lazada is committed to delivering shoppers the Best Price and Best Experience. By investing in initiatives like LazMall Brand Members Day, we are able to offer exclusive member-only deals and discounts across a multitude of international and local brands, while reinforcing LazMall as a trusted destination for authentic products and high-quality shopping experiences. Moreover, this campaign allows us to shine the spotlight on our Brand Membership programme, an exclusive programme for LazMall brands to connect with and reward shoppers for their loyalty.”

The LazMall Brand Members Day offers shoppers with brand memberships on Lazada a variety of benefits. Brand members will be able to:

• Enjoy savings of up to 70% when shopping at their favourite store

• Collect and use exclusive member discount vouchers (with no minimum spend)

• Receive free gifts with purchase 

• Earn up to 2x more membership points when they spend

• Redeem members-only vouchers and gifts with their membership points

• Buy limited-edition assortments and bundles, only available during the sale

Shoppers who sign up for new brand memberships during this time are also entitled to additional perks and welcome gifts like new member discount vouchers and free membership points, making the sale the perfect time to join one’s favourite shops as a member.

In Malaysia, the LazMall Brand Members Sale is headlined by five anchor brands including Abbott, Eucerin, Philips, Timberland, and Xiaomi and over 15 supporting brands featuring a diverse mix of local and international favourites such as Applecrumby, Aptamil, Bosch, BZU BZU, Dreame, Hisense, Hoppi, Huggies, Hugo Boss Fragrances, Kenvue, Marc Jacobs Fragrances, Nivea, Realme, Senheng, and Vivo. Many more local LazMall sellers will also be participating in the sale with special promos for their brand members, ensuring that consumers have a wide selection of products and offers to choose from in line with the needs of the local market.

Some deals that consumers can look forward to during the LazMall Brand Members Sale include: 

• Abbott: Redeem points for vouchers – 300 points for RM50 off (min. spend RM50), or 500 points for RM100 off (min. spend RM100)

• Eucerin: Redeem 5,000 points for RM50 off voucher; get a Eucerin pH5 Lotion (20ml) free gift with every order; and shop for Brand Members Day Sets with savings of up to 60%

• Philips: Members-only discounts of up to 15% off (with no min. spend, capped at RM500)

• Timberland: Savings of up to 70% on selected products; limited-time 30% off discount vouchers

• Xiaomi: Savings of up to 75% on a wide-range of products, with members-only vouchers for additional discounts for TVs, monitors, wearables, and robot vacuums

Brand Memberships is an exclusive loyalty programme on LazMall, where shoppers can join participating brand stores as members to enjoy members-only offers such as earning points with every purchase, as well as entitlements to free vouchers, gifts and more that they can also redeem with points. By shopping and accumulating points from their favourite stores, brand members can upgrade onto higher tiers for better perks. Each brand store has its own unique membership programme and there is no limit to how many brand memberships each shopper can have. Shoppers can easily become a member of their favourite store by clicking “Join Store Membership” on a participating brand’s page. 

“Brand members tend to have a higher propensity for repeat purchases, and with a larger basket size. As such, our Brand Membership programme has been specially designed to incentivise this behaviour. This has contributed to double-digit growth in basket size and revenue, with participating brands reporting an uplift of 1.9 times in GMV compared with non-sale periods. We aim to leverage our strength in delivering authentic, high quality products via LazMall to put forth more rewarding shopping events like this in the future,” added Chen. 

For more information about the LazMall Brand Members Day, please visit this link from 18 August onwards, check out the Lazada app, or visit www.lazada.com.my. 

This content is provided by S&L Integrated Public Relations Sdn Berhad

The views expressed here are those of the author/contributor and do not necessarily represent the views of Malaysiakini.

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