The market for plant-based halal products is poised for growth in Malaysia, driven by the increasing demand for both plant-based foods and Halal-certified products.
According to Manimegalai Parry, Founder of Dodo Vegan Hut (M) Sdn Bhd, a manufacturer of clean-label plant-based frozen food products, the popularity of plant-based foods has surged due to increasing awareness of health, environmental, and ethical concerns.
Crafted With Passion
Manimegalai, with a professional engineering background, shared with Kinihalal during an exclusive interview that Dodo Vegan Hut is a wholesome vegan food business that embodies the essence of whole foods.
The product lineup features a variety of Wholesome Vegan Patties, Asian Fusion Mini Patties, Frenzy Falafels and Fruit Muffins.
She emphasised that all these products are crafted with nourishing, minimally processed ingredients such as beans, nuts, seeds, root vegetables, and other plant superfoods. They are enhanced with a blend of spices or herbs to add flavour. These ingredients make the products rich in dietary fibre, which can only be obtained from plant-based food, as well as being a good source of plant protein, phytonutrients, antioxidants, and other plant nutrients.
"Moreover, while these patties and falafels are ready to cook straight in the air fryer, pan, or oven, our muffins are heat-ready. Whether baked to perfection or simply heated, they promise a deliciously satisfying serving that's both nutritious and convenient," added Manimegalai with enthusiasm.
Inspiration Behind Dodo Vegan Hut
The inspiration behind the Dodo Vegan Hut business came from Manimegalai’s personal struggle finding plant-based meal options that fit into her busy schedule as well as limited availability of wholesome vegan food ranges in supermarkets.
She realised she wasn't alone in facing this challenge and saw an opportunity to provide a positive solution by offering healthy, convenient food choices to others in similar situations.
Why Dodo Vegan Hut is Different
Unlike traditional meat substitutes, Dodo Vegan Hut products do not mimic meat; instead, they celebrate the natural flavours and textures of plant-based cuisine with no added chemical or artificial colouring, flavouring, or preservatives.
While many vegetarian options rely on ultra-processed ingredients such as isolated soy protein or textured vegetable protein to create faux meat, Dodo Vegan Hut stays true to its roots (and beans!), offering spreads that are authentically plant-based and free from such ultra-processed ingredients.
At Dodo Vegan Hut, Manimegalai believes in transparency when it comes to ingredients. “That's why we prioritise using recognizable, wholesome ingredients in our recipes. Say goodbye to foreign additives and hello to meals that are naturally free from cholesterol and lactose,” she added.
Halal Certified and Next?
Having obtained JAKIM's Halal certification in April 2024, serving as a testament to the integrity of their ingredients and preparation methods, Dodo Vegan Hut provides a wide variety of convenient plant-based food options for individuals from all walks of life, including halal-conscious consumers who can come together to enjoy flavourful, guilt-free meals.
"The number of Muslim consumers is increasing; therefore, getting our SKUs certified not only broadens our reach in the marketplace but also allows us to connect with a new community of customers," affirmed Manimegalai.
The business has also opened its doors to supply hospitals, hotels, corporations, government offices, and international markets, especially countries that mandate Halal certification.
Currently, the company has invested in a production facility located in Simpang Ampat, Penang, reflecting its commitment to enhancing production capabilities in the Halal plant-based industry.
This strategic move has not only optimised production efficiency but also positioned the company for further growth and market penetration.
Ready to Pave the Bigger Market
It is worth noting that Manimegalai has not only embarked on an ethical business venture but is also dedicated to empowering women through her efforts. Dodo Vegan Hut is currently supported by an all-women team, allowing the business to contribute to essential ESG goals.
As the demand for plant-based wholesome foods continues to soar, Dodo Vegan Hut recognizes the need to expand its reach, innovate its offerings, and solidify its position as a leader in the industry.
This journey toward growth and expansion necessitates strategic investments and partnerships that will not only fuel the company's trajectory but also unlock new opportunities for impact and influence.
From developing innovative products to expanding distribution channels and scaling operations, these strategic investments will empower Dodo Vegan Hut to reach its full potential and fulfil its commitment to raising awareness and effecting change in how we eat and live.
Prospective stakeholders are invited to contact Manimegalai for investment or partnership dialogues to join Dodo Vegan Hut's transformative journey.
At present, Manimegalai and her team are tirelessly working to increase their business-to-business (B2B) sales by listing their products in both local and international marketplaces, including retail and F&B supply chains, to meet the rising consumer demand for healthy, plant-based convenient food products.
Where to Find Dodo Vegan Hut
For business-to-consumer (B2C) transactions, Dodo Vegan Hut primarily operates online and delivers through a specialised cold chain frozen delivery logistics partner. Customers can place orders through its website at https://dodoveganhut.com/shop .
Walk in customers can experience the goodness of plant-based food firsthand by visiting its store partners as listed at Partners – Dodo Vegan Hut.
Stay tuned for the official listing of Dodo Vegan Hut in supermarkets, where you will have access to its full range of products for your convenience.
For more details, visit the Dodo Vegan Hut website at www.dodoveganhut.com. You can also contact Manimegalai by sending an email to [email protected] or calling +6011-55889757 (Dodo Vegan Hut Mainline).
The views expressed here are those of the author/contributor and do not necessarily represent the views of Malaysiakini.
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