KUALA LUMPUR: In a strategic move to further reaffirm itself as a formidable player in Malaysia and the wider ASEAN region’s logistics sector, Penang-based TNL Hai Sern Sdn Bhd (TNL) is embarking on a dynamic growth expedition through the adoption of latest powerful technologies.
The company’s already well-established foothold in international logistics and supply chain solutions is poised for an upgrade, with a keen eye on the sweeping wave of technological innovation that is reshaping industry standards.
The operational scope of TNL extends across Southeast Asia and stretching out to also encompass China, Australia, the Americas and Europe, courtesy of its extensive global partner network.
The pursuit of an elevated operational paradigm led to a crucial alliance with Wavelet Solutions Sdn Bhd, a Malaysian technology company recently acclaimed as the Amazon Web Services (AWS) ‘Software Partner of the Year 2023’ for ASEAN.
Speaking about the company’s strategic initiatives, TNL Manager Desmond Low (pic) said: “In the fast-paced arena of globalisation, aligning with cutting-edge technological advancements is no longer an option but a requisite. Our association with Wavelet epitomises our vision to drive logistic solutions into the future.”
At the heart of this technological metamorphosis is Wavelet’s hallmark platform, BigLedger.
The platform has become instrumental in streamlining TNL’s day-to-day operational architecture.
“The comprehensive ERP (Inventory and Accounting Management) and End-to-End Order Tracking System have now become synonymous with TNL’s commitment to efficiency and customer satisfaction,” said Desmond.
Meanwhile, Wavelet CEO Vincent Lee (pic) said that his company’s mission is all about empowering enterprises through robust, scalable technology solutions.
“The symbiotic alignment with TNL demonstrates how transformative such alliances can be in elevating productivity and operational efficiencies to whole new levels,” said Vincent.
A key benefit is the real-time delivery status updates now provided to TNL’s customers.
“In simple terms, this feature means that customers are now able to see exactly where their orders are at any given time, right up until delivery. This kind of transparency is not just helpful, but it also builds a stronger bond of trust with customers. It’s like giving customers a clear window into the company’s delivery process, which many appreciate as it takes away the guessing game of when their orders will arrive,” said Desmond.
Moreover, this real-time update feature is a big step towards modernising TNL’s operations.
“This new feature includes benefits go beyond just tracking; it streamlines the process, making it smoother and more efficient, which in turn has led to faster deliveries and better service overall,” he added. “As a result, we have elevated customer experiences, who are in turn reassured with better, more reliable, and transparent service. The simple act of letting customers know where their orders are in real-time is a big leap in the right direction towards achieving greater customer satisfaction and business success.”
“The seamless fusion between online and offline operations, facilitated by BigLedger’s omnichannel approach, has ushered in a new era of customer engagement. It’s enabling TNL to gather comprehensive data for personalised services and targeted marketing, a cornerstone for driving sales and nurturing customer loyalty.”
BigLedger’s cloud-native architecture is a bastion of efficiency, allowing massive data management centrally, ensuring smooth integration and operational fluidity. The ability to edit and update structured and unstructured data in real-time is a monumental stride in fostering swift, informed decision-making.
“The synergy between TNL and Wavelet serves as a vivid testament to the transformative power of embracing sophisticated cloud and AI technologies. It is truly a Malaysian success story of how local enterprises are embracing a tech-driven future with sophisticated solutions on the AWS platform, armed and ready for global competition,” said Vincent.
Source: Wavelet
This article is provided by AL Consulting
The views expressed here are those of the author/contributor and do not necessarily represent the views of Malaysiakini.
