In celebration of our 66th Merdeka Day, The Body Shop Malaysia, proudly kicked-off its Changemaking Beauty campaign, “Wear What You Want” advocating for the liberation of personal choice and the celebration of women empowerment.

In a world where societal norms often dictate what women should wear, our campaign emboldens women to break free from those confines. We believe that every woman deserves the confidence and self-love to embrace her authentic self and wear whatever makes her feel, comfortable, confident, and empowered.

"At The Body Shop, we've always stood for more than just beauty products. We stand for values that respect individuals and empower communities, and 'Wear What You Want' is an extension of that commitment," said Datin Mina Cheah-Foong, Managing Director, The Body Shop Malaysia.

The campaign aligns seamlessly with our long-standing tradition of celebrating individuality, championing diversity, and supporting self-esteem and self-love. Over the years, we have witnessed the transformative power of self-expression through beauty, and we're thrilled to embark on this Changemaking Beauty journey of empowerment with our customers. It's about celebrating the power of choice, diversity, and the beauty in every unique identity.

Join us as we embark on this Changemaking Beauty journey, as we redefine beauty norms and empower women to wear their confidence proudly.

Share your inspiring #FitCheck post with us on Tik Tok and join the ‘Wear What You Want’ campaign. Whether it is traditional attire, modern fashion, or a blend of both, your stories inspire us. Let's come together to celebrate the beauty of individuality and freedom.

At The Body Shop, we believe that beauty is more than skin deep - its about feeling empowered in your skin.

Watch the “Wear What You Want” campaign video here: