PENANG: Klang Valley based groceries chain operator PotboyMart, has officially launched its fresh produce category through an exclusive partnership with Penang-based Everyday Fresh Supermarket, owned by Lins Garden Group, introducing a diverse collection of 1000 fresh produces.

Simultaneously, this deal will enable Lins Garden Group to broaden its fresh produce distribution to Central Region market via 80 outlets of PotboyMart.

Potboy Groceries Group Chief Executive Officer, Eddie Chew said this partnership is a strategic decision by the groceries chain operator to become one-stop essentials neighbourhood shop.

“We are happy to have great selection of quality fresh produces made available to our customers in addition to our already wide range of product distributions. We strongly believe that this Alliance will provide our customers with consistent and affordable prices of fresh produces without sacrificing quality,” Chew said in a statement.

Lins Garden Group Founder, Corrine Lim said Lins Garden Group currently imports fresh produce products from over 8 countries and supplies to Nationwide.

“We are delighted with our portfolio of fresh produces. We emphasize on high-quality products and invest significant time and effort into developing fresh produce handling and operation,” Lim said at the sidelines of the contract signing ceremony between two local established companies.

Meanwhile, ARB Group had sealed the deal to supply ARB AI-Replenishment System to the two companies. ARB AI-Replenishment System collects sales record data from over 100 retail stores and would be able to provide accurate forecast and auto-replenish to the retail stores.

Potboy Groceries Group, which operates over 80 mini-markets in Klang Valley, is an omni-channel retailer selling products including groceries, household apparatus, garments and basic electrical appliances.

This content is provided by PB Groceries Group Sdn Bhd