The Body Shop wants refills to become mainstream. Since April 2021, The Body Shop has launched a rollout of refill stations across 790 stores globally and a further 60 stores in 2023. In Malaysia, there are currently 37 refill stations in West Malaysia and Sabah including in Kuala Lumpur, Putrajaya, Petaling Jaya, Penang, Johor Bahru, Ipoh, Alor Setar, Kuantan, Kota Bharu and Kota Kinabalu.
This is their bid to help more people opt out of packaging, thus eliminating waste before products reach the bathroom shelf. The aim is to make refills easy, convenient and accessible to everyone, which is why this is simply the first step in a 5-year plan to roll out refill stations in the majority of stores across the country and around the globe. The brand has always believed in revolutionising sustainability. In fact, The Body Shop had pioneered this clever concept back in the early ‘90s – way ahead of their time, when the world was not ready. Now that the world is ready and in need, The Body Shop is bringing refills to everyone, making the most sustainable choice irresistible.
The beauty industry is in urgent need of a makeover. Every year, the sector generates billions of pieces of packaging, most of which is plastic that ends up in landfill or in our oceans. While more and more of us are trying hard to reduce our impact on the planet, we can’t do it without brave, transformative acts from the businesses we love. That’s where The Body Shop comes in.
COME AND JOIN THE REFILL REVOLUTION
It’s simple and easy to make the switch to a more sustainable lifestyle today. Just pick up your refillable aluminium bottle at any The Body Store and choose from 8* of the brand’s best-loved shower gels, shower cream, and shampoos. Once you’ve finished, give it a rinse, bring it back and refill the bottle. Look out for the current promotion for refills, where you can get 3 Refill Sets consisting of a bottle, pump and one liquid at 20% off the regular price, or get 3 liquid refills at 20% off. This promo is ongoing until 5 July 2023 - don’t miss out!
By making the simple switch to refill, together we could save over 30 tonnes of plastic by the end of 2023.** Every individual plays a crucial role in driving this change because every bottle counts - by switching to refill you could prevent up to 32 plastic bottles from going to waste each year,** and help prevent up to 260g of Co2 from entering the atmosphere.** It’s not just better for the planet, it’s better for your wallet, too. By switching to refills, you could save around RM442 every year.***
RETHINKING PLASTIC
The Body Shop is committed to being the most sustainable business it can be. As a B Corp™, it lives the highest social and environmental standards for people and the planet. While the brand moves towards its long-term goals for creating zero waste packaging, it’s constantly making sure more and more of its packaging is made from plant-based and recycled materials, sourced in a way that drives positive social change. In 2019, the brand launched its Community Fair Trade partnership with Plastics for Change to help tackle the plastics crisis differently. By sourcing Community Fair Trade recycled plastic from Bengaluru, India, the brand helps empower the marginalised waste pickers who work tirelessly to clean up their city’s streets. As well as preventing waste from ending up in landfill, the partnership provides workers with a fair price, access to more sanitary working conditions, and the respect and recognition they deserve.
To drive positive change, The Body Shop wants to inspire and empower individuals all over the world to change the way they consume beauty products. They want to call out eco-activists to join their refill revolution and make refill part of their new, more sustainable beauty lifestyle.
LET’S ROLL UP OUR SLEEVES AND GET TO WORK. THERE’S NO TIME TO WASTE.
The Body Shop has put the power for change into your hands. Are you ready to be a part of their revolution? Are you to be the change you want to see? By creating this new refill system, The Body Shop isn’t just putting aluminium bottles in your hands, but the responsibility to really do some good. Now is your time to shine and to bring about positive change. Now is your time to join the revolution.
For more information about THE BODY SHOP MALAYSIA and its offerings, visit the website.
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* Availability varies by markets/stores
** Calculation based on global refill sales data and forecasts from launch in April 2021 to the end of 2023.
*** Calculation based on global refill sales data and forecasts from launch in April 2021 to the end of 2023, using the comparable weight of the non-refillable 250ml plastic variant.
