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Flaunt your inner charm with The Body Shop new FULL FLOWERS fragrances!
Published:  May 17, 2023 2:45 PM
Updated: 9:54 AM

If there is one perfume category we would often describe as a classic, it would be floral. After all, people have admired the scents of flowers for generations. Given the variety and species of flowers are endless, it means there are floral notes out there to suit all different aspects of our personality.

If you're looking for a new spritz to stock up on, then you are at the right place!

Charm your senses with The Body Shop intensely floral and truly precious Eaux de Parfum

Known for their beautifully fragranced products, recently the iconic British activist brand launched their new premium range, Full Flowers.

Inspired by the rich, blooming, multi-faceted scent of the whole flower, the fragrances are composed around the luscious scent of 4 natural powerful flower oils namely Ylang Ylang, Rose, Iris and Orange Blossom. Each of their new collection is crafted blending notes of soft petals, green leaves, woody stems, juicy fruits and sweet resin.

Made with at least 90% ingredients of natural origin, you will notice these one-of-a-kind fragrances evolve delicately revealing each captivating feature, one by one as the day goes by.

During their FULL FLOWERS collection launch at Botanica + Co, Bamboo Hills, Grace Lim, Senior General Manager of The Body Shop Malaysia explained that their exciting new collection is certified by The Vegan Society, and each Eau de Parfum bottle is made from recycled glass. The caps are also designed to be more sustainable, made from naturally renewable wood and cork.

As a brand that embraces sustainability, The Body Shop always ensures that its eco-friendly products positively impact the environment.

Priced at RM269 (Eau de Parfum 75ml) the Full Flowers range are crafted with precious, responsibly-sourced natural flower extracts from France, Madagascar, and Egypt. You can now find your new favourite, long- lasting scent and embrace all your facets.

FULL ROSE

Imagine the smell of a fresh, blooming rose on a dewy morning. That's the fresh, aromatic, floral scent of The Body Shop's new Full Rose Eau de Parfum.

Extracted from hand-picked rose flowers in Grasse, France. This natural absolute represents the sweet-smelling petals, geranium leaf embodies the crisp, green leaves of the rose bush, and spicy, aromatic cardamom symbolises the spiky thorns.

Responsibly cultivated and farmed, these flowers are traditionally harvested in May, when they're hand-picked at dawn by experienced pickers. They're processed later the very same day to preserve their freshness, creating a rose absolute of the highest quality.

FULL IRIS

Surround yourself with the soft, woody scent of the full iris flower. Intensely beautiful iris concrete represents the powdery petals, piney juniper berries embody the aromatic stems, and soft cedarwood symbolises the woody roots of this new Eau de Parfum from The Body Shop.

The natural iris concrete used in this fragrance is one of the rarest raw materials used in perfumery. It's extracted from iris stems, grown and harvested over three years in the South of France.

The Body Shop also uses an upcycled iris ultimate. Processed stems are reused in a second distillation, to extract the remaining scented molecules. This new raw material has its own fragrance character, with hints of juicy raspberry.

YLANG YLANG

Full Ylang Ylang is a spicy, white floral fragrance, crafted with radiantly floral ylang ylang essential oil, representing the plant's smooth, floral petals. This is blended with fragrant black pepper to represent the spicy aroma of the plant's branches, and sweet, creamy vanilla to embody the velvety leaves.

The Body Shop uses natural ylang ylang essential oil extracted from the flowers, which are hand-picked on the island of Madagascar. Only expert, local farmers know when the flowers have reached optimum maturity. This is when they're harvested using traditional farming methods, to supply a fragrant oil of the highest quality.

ORANGE BLOSSOM

The bold orange blossom absolute that defines this Eau de Parfum represents the aromatic petals, while fresh bergamot embodies the juicy fruits. This is blended with the woody fragrance of vetiver, to symbolise the crisp, green leaves.

The natural orange blossom absolute used by The Body Shop in this fresh, citrusy fragrance is extracted from orange flower buds, hand-picked in the Nile Region of Egypt. They're harvested very early in the morning through a traditional method, which involves shaking the branches of the trees with long sticks. This causes the flowers to drop onto carefully placed rugs, where they can easily be collected.

Be sure to look out for The Body Shop, Spot-the-Truck (12PM onwards) happening at:

  • 20 – 21 May: Aeon Shah Alam

  • 22 – 23 May: Menara TM 

  • 24 May: Starhill Shopping Centre 

  • 25 – 26 May: Bangsar Village 2 

  • 27 – 28 May: Publika

  • 29 – 30 May: Putrajaya 

  • 3 – 4 June: Sunway Pyramid

Snap pictures with the truck, upload to your social media and tag them @thebodyshopmalaysia with a hashtag: #fullflowers #fragranceforall #thebodyshopmalaysia #vegan #sustainablebeauty #crueltryfree. 10 lucky winners will win a FULL FLOWERS discovery set weekly!

Visit their website for more information on their new fragrances. Purchase your very own FULL FLOWERS perfume HERE. You can even gift it to your family and friends too!


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