Beijing - The evening of March 31, 2023 has to be the most cross-cultural experience night in Beijing. COFCO Food Import Co., Ltd. and Malaysia Dulai Fruits, a trading arm of PLS Plantations Bhd had joined hand to host the " Unleash flavour, indulge perfection" COFCO x DFE x MT Wine Cultural Experience Event at the Beijing Junwangfu Hotel.
One hundred distinguished guests attended the dinner party, including representatives from Ekovest Bhd and PLS Plantations Bhd from Malaysia, Hainan Nongken Investment Holding Group Co., Ltd., China Chamber of Commerce for Import and Export of Foodstuffs, Native Produce and Animal By-Products (COFNA), and domestic distributor representatives.
The event was graced by the presence of Mr. Tao Changding, Deputy General Manager of COFCO WOMAI Investment Co., Ltd., and Mr. Lee Hun Kheng, Group CEO of PLS Plantations Bhd in Malaysia, who delivered speeches.
In the speech, Mr. Lee Hun Kheng highlighted the vision of PLS Plantations Berhad to bring the exquisite taste and unique quality of Malaysian durians to the world stage, including every corner of China. He gave a detailed introduction to the "King of Fruits" - the durian from Malaysia - to the guests present.
Mr. Tao Changding, on the other hand, emphasized COFCO Food Import Co,. Ltd's position as a subsidiary of COFCO WOMAI, which primarily focuses on B2B business. He also talked about the company's extensive distribution system and sales network built by COFCO Group. He also highlighted that COFCO Food Import Co,. Ltd focuses on imported food to creates diverse of food source in China, therefore allowing their customers to see and taste good products from around the world in China.
As a company specializing in importing food under COFCO WOMAI, we have been cultivating the Chinese market for many years and have developed mature market and sales network. In the face of constantly evolving consumer demand, we have introduced high-end American food ingredients in addition to our various imported high-end ingredients. This is part of our commitment to providing consumers and partners with healthy, delicious, enjoyable, and convenient products and services."
From left to right: Mr. Hu Zhaohui, Deputy General Manager of Hainan Fruit and Vegetable Group; Mr. Eric Chan, CEO of Dulai Fruits Enterprise Sdn Bhd; Mr. Lee HunKheng, Group CEO of PLS Plantations Berhad; Ms Leah, durian auction winner ; Mr. Tao Changding, Deputy General Manager of COFCO WOMAI Investment Co., Ltd.; Ms. Wu Yiran, General Manager of COFCO Food Import Co., Ltd.; Mr. Jin Zhigang, Deputy General Manager of Hainan State Farms CommerciaI Logistics Industry Group Co., Ltd; Mr. Marcus Tioh , General Manager of Dulai Fruits Enterprise Sdn Bhd.
The highlight of the evening was an auction of COFCO Imported Food Sunny Fresh D200 Black Thorn Durians, which was produced from the durian mother tree in Sungai Baong, Penang Island and won the championship at the Malaysian World Durian Championship. All eight durians for auction were sold, with the final bid reaching 33,000 yuan. The proceeds from the auction will be donated to charitable organizations in China and Malaysia.
Currently, COFCO Food Import Co., Ltd. has signed an exclusive distribution agreement with Dulai Fruits Enterprise Sdn Bhd, introducing Malaysian Frozen Musang King durian whole fruits, durian seed pulp, and other durian products. The company plans to continue integrating food resources from advantageous regions, promoting the "Made for China" concept, and building platforms to strengthen cooperation and achieve mutual benefits with suppliers from global high-quality production areas and domestic sales network.
This content is provided by Aegis Communication Sdn. Bhd.
