The Borneo Oil Berhad (BornOil) Group has appointed the Wah Kong Corporation (Wah Kong) Group as its official distributor for its ‘Sabasco’ brand of hot sauces throughout West Malaysia.
Ever since its launch in 2021, Sabasco has taken Sabah and Sarawak by storm and is now gaining traction in the peninsular.
The partnership was recently finalised by BornOil subsidiary SB Supplies and Logistics Sdn Bhd with Wah Kong subsidiary Momentum Strike Sdn Bhd. (Scroll down for list of West Malaysian outlets where Sabasco is now available; also scroll down for the Syed Saddiq Sabasco video!)
SugarBun General Manager Sri Ganesh Balasubramaniam (pic) said that this distributorship agreement stems from consumers’ overwhelming demand for this range of unique sauces.
Locally inspired by Sabah’s Lada, a chilli condiment always available on a number of dine-in tables in restaurants, kopitiams and various eateries, Sabasco is tangy, sweet, spicy and aims to enhance meals to much higher levels of satisfaction.
Sabasco, which stands for ‘Sabah Sauce Chilli Company’ and with the key ingredient being the momporok chilli from Kunak, Sabah, was inspired by the everyday hot sauce commonly known as ‘lada’ in Sabah.
Ganesh explained that it took more than five years to research, develop and perfect the Sabasco taste, starting with a search for quantities of the elusive small and fiery momporok chilli before the Borneo Asian Food commenced R&D to come up with the ideal tastes.
Today, Sabasco comes in four varieties: Original, Sweet and Spicy, Green and the A1 ‘Tok Sai’ flavour.
Momporok is a native Dusun word for Bulbul birds, known for eating chilli and dispersing the seeds. The birds are attracted to these wild-growing chilli just as it ripens to a bright red colour. The chilli is easy to spot and even easier to eat as it stands upright against the rest of the chilli bush. The Borneo Asian Food team then off the beaten path before discovering small chilli plantations in Kunak, Sabah.
Kunak is located on the East Coast of Sabah, and is best known for its nutrient-rich soil due to volcanic activity dating back over millions of years just as the island of Borneo was forming. It is also home to an abundance of birds, and in particular, the Bulbul bird.
Working directly with plantations and farmers, BornOil plans to provide the support that goes beyond securing a successful harvest. This includes future long term supply agreements to increase job prospects and security within the industry, boosting the agricultural sector in Kunak and ongoing efforts to position Sabah as a haven for the best chillis in Malaysia and Southeast Asia.
You can also read about Sabasco’s various fans including Youth and Sports Minister Hannah Yeoh and Malaysian professional golfer Kelly Tan who competes on the LGPA tour here.
For fans of Syed Saddiq, enjoy the following Sabasco video!
To learn more about Sabasco, please visit: https://sabasco.com/
Through the Wah Kong distributorship agreement, Sabasco is now available at the following places:
Central Region
SEVEN STAR RDSM MINI MARKET
A AND Z BARKAT MART
AAKIF MINI MARKET
A FRESH MART
ACCESS FOUR TRADING
A K STORES
ALAM RUNCIT ENTERPRISE
ARAB SAT (M) SDN BHD
PASARAYA AKAU SDN. BHD.
MAFANA RESOURCES SDN BHD
KEDAI RUNCIT AWAK AWAI
AZLA MINI MART
BABAU SENTOSA ENTERPRISE-SAUJANA UTAMA
BENS MOTORSPORT SDN. BHD.
BAN SANG TONG MEDICAL HALL
CF FRESH MARKET
DIYA AL DIN ENTERPRISE
DE FARMER'S PLACE FRESH MART SDN BHD
FARIS BEST MART
FEUNG SEN ENTERPRISE
G.U.S.(SERI KEMBANGAN) SDN BHD
HAR TRADING
HASIL LAUT SEONG KEE SDN BHD
HAZWAN MINI MARKET
HARIZA TRADING (MINI MARKET)
PASARAYA HUP HENG (K.U) SDN BHD
IDHAM EHM ENTERPRISE
JUTONGON SDN BHD
KEDAI RUNCIT ABIR
K ECOMART (M) SDN BHD
KEDAI RUNCIT K M
PASAR SEGAR MAYA
KIM LEONG SHOP
KR TA BENA SDN BHD
KEDAI RUNCIT SALVIA
KEDAI UBAT DAN RUNCIT KIM LOY
WANSANG SDN BHD
LIM MESRA TRADING
MENG HING HERBS & FOOD
M HUSSAIN FRESHMART
MN BROTHER SDN BHD- SHAH ALAM
MURAI MART
NZ GROCER SDN BHD
NORZITA BINTI MAD DESA
LUMAYAN MINI MARKET - VISTA AMANI
NZ GROCER SDN. NHD.-CYBERJAYA
PAK DEEN FRESH & FROZEN SUPPLY
PERNIAGAAN ALQAUSAR ABADI
PASARAYA DARUSSALAM SDN BHD-JLN P9E/1
PASARAYA DPP MAJU ( PUTRAJAYA)
PASAR MINI AMS
PASAR MINI LEIN FONG
PASAR MINI BARKATH MAJU-KL
PASAR MINI DESARAYA
PASAR MINI LAILA ENTERPRISE
P & D MART SDN BHD - SHAH ALAM
PASARAYA RS SUBANG
PASARAYA EKONOMI KAPAR
SAMUDRA MINI MARKET
SENG KEE SUPPLY SDN BHD
SHOPPE IN CONVENIENT STORE S/B - SG BULOH
SOLEH MINI MART
KEDAI RUNCIT SYIFA-KG BR HICOM
KEDAI THOYYIB
ZP LEGACY GLOBAL
PASARAYA TSK SEGAR
USAHA MANDIRI NAD ENTERPRISE
VISPPER SDN BHD
HAVVA MINI MART-TAMAN SHAMELIN
LUXURY COMMERCE SDN BHD
YEN CHONG HONG SDN BHD
ZAEEM MART
ZD MINI MART
CS GROCER SDN BHD- PUCHONG
SUPER SEVEN TRADE CENTER (BJ) SDN BHD
SUPER SEVEN TRADE CENTER SDN BHD
SUPER SEVEN TRADE CENTER (PUCHONG) SDN BHD
KENWINGSTON GROCER SDN BHD - PJ
Johor
KS SUPERMARKET FRESH MART SIMPANG RENGGAM
KS SUPERMARKET MART SIMPANG RENGGAM
KS SUPERMARKET IMPIAN EMAS
PASARAYA HWA THAI SDN BHD @ BBU
PASARAYA HWA THAI SDN BHD @ BESTMART
PASARAYA HWA THAI SDN BHD @ MASAI
PASARAYA HWA THAI SDN BHD @ PANDAN 1
PASARAYA HWA THAI SDN BHD @ PANDAN 2
PASARAYA HWA THAI SDN BHD @ SALENG
PASARAYA HWA THAI SDN BHD @ SKS MART
PASARAYA HWA THAI SDN BHD @ TAMPOI
PASARAYA HWA THAI SDN BHD @ TODAY MART
PASARAYA ECONPOINT
WARDAH MART
LM FRESH STORAGE INDAHPURA
LM FRESH STORAGE KELAPA SAWIT
Perak
DR MART @ SITIAWAN
NEMEAN ENTERPRISE (KONA MART) @ BERCHAM
JSR CONVENIENCE STORE @ BERCHAM
HOTSTAR MINI MART @ BATU GAJAH
I ONE MART @ GUNUNG RAPAT
LEE & LEE ENTERPRISE @ TELUK INTAN
TAIPING FRESH MART @ TAIPING
ABDULLAH SANI BIN HAMZAH @ TAIPING
NIKKI MART @ TAIPING
Source: Sabasco and Borneo Oil Berhad.
