[November 7, 2022, KUALA LUMPUR, MALAYSIA] PLAY LINE FRIENDS has opened at Metrojaya at Mid Valley, Kuala Lumpur bringing along LINE FRIENDS and BT21. Guests can catch them at the south court atrium, right outside Metrojaya ground floor from today to November 20, before they relocate to the second floor of the mall, operating until February 5, 2023.
There will be a contest to win LINE FRIENDS merchandise for guests on opening day – and for the BT21 lovers out there, listen up – a BT21 balloon giveaway will be arranged for the first 50 visitors! Expect to also receive exclusive gifts with purchase and items at a special-price.
PLAY LINE FRIENDS is a concept store based on LINE FRIENDS, a global character brand with ORIGINAL Characters lineup that includes BROWN, CONY, and SALLY, and also BT21. PLAY LINE FRIENDS was created as part of the flexible global expansion of the LINE FRIENDS brand. Building upon the popularity and increased demand amongst global millennials and Gen Z consumers for its original characters, LINE FRIENDS seeks to strengthen its accessibility, bringing its widely loved characters closer to you.
About PLAY LINE FRIENDS
PLAY LINE FRIENDS store first opened on October 9, 2019, in Insa-dong, Seoul, Korea. Following its success, the brand then launched its first Southeast Asian store in the Philippines. PLAY LINE FRIENDS in Philippines has proved its popularity as its second store in the Philippines opened shortly after on 7 March 2020, followed by Singapore on 29 October 2020. PLAY LINE FRIENDS returned to Malaysia in 2022 with the first pop-up at Metrojaya, Kota Kinabalu, Sabah in October, followed by Metrojaya Mid Valley, Kuala Lumpur in November.
About LINE FRIENDS
LINE FRIENDS is a global character brand that originally started from LINE FRIENDS, created for use as stickers for the leading mobile messenger app LINE and its 200 million active users worldwide. Taking a step further, the company has emerged as a global creative studio by offering diversified content based on its wide array of Intellectual Property (IP)s including 'BT21', characters created together with global boy band BTS, 'Animation Running Man' and ‘ROY6’. LINE FRIENDS is also expanding its IP based business by partnering with various media and game companies such as Netflix, featuring in the original animated series, SUPERCELL's ‘Brawl Stars’ and NEXON's ‘KartRider’. LINE FRIENDS also has collaborated with a number of renowned brands including Bang&Olufsen, Converse, LAMY, and Leica, all aligned with the company’s philosophy and value to release premium character products. LINE FRIENDS has operated more than 400 stores in a total of 15 markets in trend-leading cities such as New York, LA, Tokyo, Seoul and Shanghai. Since it became an independent company in January 2015, LINE FRIENDS continues to win the hearts of Millennials and Gen Z worldwide through interactive digital communication and differentiated brand experience across multiple retail touch points including its online sales platforms. For more information, please visit www.LINEFRIENDS.com.
This content is provided by SLPR
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