[October 28, 2022, KOTA KINABALU, MALAYSIA] PLAY LINE FRIENDS is coming to Kota Kinabalu with its first pop-up store opening in East Malaysia at Metrojaya, Suria Sabah Mall on Friday, October 28, 2022.
PLAY LINE FRIENDS is a concept store based on LINE FRIENDS, a global character brand with ORIGINAL Characters lineup that includes BROWN, CONY, and SALLY, and also BT21. PLAY LINE FRIENDS was created as part of the flexible global expansion of the LINE FRIENDS brand. Building upon the popularity and increased demand amongst global millennials and Gen Z consumers for its original characters, LINE FRIENDS seeks to strengthen its accessibility, bringing its widely loved characters closer to you.
About PLAY LINE FRIENDS
PLAY LINE FRIENDS store first opened on October 9, 2019, in Insa-dong, Seoul, Korea. Following its success, the brand then launched its first Southeast Asian store in the Philippines. PLAY LINE FRIENDS in Philippines has proved its popularity as its second store in the Philippines opened shortly after on 7 March 2020, followed by Singapore on 29 October 2020. PLAY LINE FRIENDS is now back in Malaysia to showcase its first pop-up store in Kota Kinabalu, Sabah.
About LINE FRIENDS
LINE FRIENDS is a global character brand that originally started from LINE FRIENDS, created for use as stickers for the leading mobile messenger app LINE and its 200 million active users worldwide. Taking a step further, the company has emerged as a global creative studio by offering diversified content based on its wide array of Intellectual Property (IP)s including 'BT21', characters created together with global boy band BTS, 'Animation Running Man' and ‘ROY6’. LINE FRIENDS is also expanding its IP based business by partnering with various media and game companies such as Netflix, featuring in the original animated series, SUPERCELL's ‘Brawl Stars’ and NEXON's ‘KartRider’. LINE FRIENDS also has collaborated with a number of renowned brands including Bang&Olufsen, Converse, LAMY, and Leica, all aligned with the company’s philosophy and value to release premium character products. LINE FRIENDS has operated more than 400 stores in a total of 15 markets in trend-leading cities such as New York, LA, Tokyo, Seoul and Shanghai. Since it became an independent company in January 2015, LINE FRIENDS continues to win the hearts of Millennials and Gen Z worldwide through interactive digital communication and differentiated brand experience across multiple retail touch points including its online sales platforms. For more information, please visit www.LINEFRIENDS.com.
Merchandise
The pop-up store will have various merchandise, which are both practical and adorable - perfect for any occasion. With over 400 SKUs, do check out the pop-up store regularly for new items!
Highlights
Gift With Purchase (GWP)
Shoppers will receive complimentary character balloons from us with every RM300 spent in-store!
Purchase With Purchase (PWP)
Many products will be available as PWP throughout the pop-up period. To find out more about PLAY LINE FRIENDS and its upcoming events and promotions, follow @playlinefriends.sea on Instagram.
PLAY LINE FRIENDS Kota Kinabalu Pop-up Store details:
Location –
Metrojaya Department Stores
Unit 1-45 (Lot 28-35)
Suria Sabah Shopping Mall Kota Kinabalu, Sabah
Opening Hours – 10AM - 10PM Daily
This content is provided by SLPR
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