Dutch Lady Milk Industries Berhad (DLMI), the leading dairy manufacturer in the country, hosted the World School Milk Day celebrations on October 13 in collaboration with the Ministry of Education (MoE) with the primary objective of raising awareness about the importance of child nutrition in the country.
At the World School Milk Day celebrations held at Sekolah Kebangsaan Seri Bintang Selatan in Kuala Lumpur, several fun and interactive activities took place such as a breakfast recipe competition to highlight the versatility of milk in a nutritious breakfast and the presence of a breakfast roving truck to raise the importance of breakfast amongst school children.
Image above: From Left: Imun Lim, Marketing Director of Dutch Lady Milk Industries Berhad (DLMI) Muhammad Abdul Hadi Abdullah, Corporate Affairs Director of Dutch Lady Milk Industries Berhad (DLMI) Hajah Norhayati binti Haji Ab Wahab, Education Director of the State Education Department of Wilayah Persekutuan Kuala Lumpur Zainudin bin Mohamad, Education Deputy Director (Student Development Sector) of the State Education Department of Wilayah Persekutuan Kuala Lumpur
DLMI was represented by its Corporate Affairs Director, Muhammad Abdul Hadi Bin Abdullah and Marketing Director, Imun Lim.
DLMI Corporate Affairs Director, Hadi, said malnutrition impacts the core of a child’s physical and cognitive growth which makes it a serious social and economic issue that can impact the potential of developing countries.
“The Government is highly encouraged to be more inclusive in its strategic planning to address stunting and malnutrition amongst children by inviting the private sector to create holistic, long-term solutions to address this national health agenda. DLMI is always ready to partner the Government to find meaningful, long term solutions”.
The recent announcement of the South East Asian Nutrition Surveys II (SEANUTS II) results commissioned by FrieslandCampina and conducted by Universiti Kebangsaan Malaysia in Peninsular Malaysia revealed worrying statistics which underperform the targets set by the Ministry of Health in the National Plan of Action for Nutrition of Malaysia (NPANM) III.
SEANUTS II revealed that:
i) 84% and 70% of children do not meet the average needs of Vitamin D and calcium respectively.
ii) One in three children does not consume breakfast daily
iii) 40 percent of children under the age of four suffer from anemia which impacts cognitive development, physical growth and immunity
iv) Low dairy consumption: One in four children consumes less than 100ml of dairy, fewer than five times a week
DLMI hopes that the World School Milk Day celebration will build stronger awareness amongst teachers, parents and children about the importance of dairy for children, encourage the right breakfast habit with milk as well as better nutritional practices. This is critical as children require Calcium and Vitamin D which are fortified in DLMI’s dairy products.
Since 2011, DLMI has distributed 165 million packs of milk to 4.3 million students across the country. Under the 2022 School Milk Programme, DLMI actively nourishes primary school children who are part of the Rancangan Makanan Tambahan programme in Perak, Selangor, Wilayah Persekutuan Kuala Lumpur and Putrajaya by supplying quality Dutch Lady milk products on every school day.
It is estimated that by the end of this programme in 2023, DLMI would have supplied close to 22 million packs of milk products to nourish over 115,000 primary school children in Malaysia.
Hadi added, “DLMI is thankful for this opportunity to partner the Government to continue nourishing Malaysians with trusted, quality, Halal dairy products. It is because of the support of the Rakyat of Malaysia that we are able to remain steadfast in upholding our purpose of nourishing Malaysians in different stages of life by constantly innovating and reformulating our dairy products”.
Dutch Lady was recently awarded the Most Chosen Brand and Brand of the Decade in the Dairy category in Kantar's Brand Footprint 2022. This makes Dutch Lady the No. 1 Most Chosen Brand in the Dairy category for 10 consecutive years. The awards are based on consumer choice; determined by household penetration and the number of interactions with the brand across the Dairy category in a year.
This content is provided by Neruda Communications.
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