The International Franchise Exhibition and Conference Malaysia 2022 (FIM2022), which takes place from 8th to 10th September at the Kuala Lumpur Convention Centre (KLCC), is a one-stop centre for local and international franchise community.
FIM2022 is attended by nearly 100 local and international franchise brands from 9 countries, including the United States of America, Australia, Indonesia, Italy, Japan, South Korea, Singapore, Taiwan and Malaysia itself. In addition to franchise companies, FIM2022 also brings together several related agencies and suppliers to create an integrated franchise ecosystem.
FIM2022 is the largest franchise exhibition and conference in Southeast Asia that is targeting a total of 14,000 visitors with an expected potential franchise investment of RM450 million during the three-day exhibition.
According to the Prime Minister of Malaysia, YAB Datuk Seri Ismail Sabri Yaakob, FIM2022 is the best platform to explore various franchise business opportunities and to obtain various information about franchising including assistance and incentives from the government, support services, development activities, and training programs that are available in the franchise industry.
"In addition, FIM is also a platform for local franchise companies to promote their respective businesses through franchise packages as well as create opportunities to transform conventional businesses into franchise concepts," he said in his speech at the FIM2022 Opening Ceremony in KLCC, today.
The Prime Minister's speech at the event was read by the Minister of Domestic Trade and Consumer Affairs (MDTCA), YB Dato Sri Alexander Nanta Linggi. [Also present at the FIM2022 launching ceremony were MDTCA Secretary General, YBhg. Datuk Azman Mohd Yusof and Malaysian Franchise Association (MFA) Chairman, YBhg. Datuk Dr. Radzali Hassan.]
According to MFA Chairman, YBhg. Datuk Dr. Radzali Hassan, apart from the exhibition, FIM2022 also highlighted several other activities such as business matching sessions, franchise negotiation sessions, franchise briefing sessions called franchise pit-stops, edutainment activities and franchise conferences.
This conference features 25 distinguished speakers consisting of industry activists and professionals from abroad and within the country. Among the essence of this year's conference is the basic terminology of franchise business, business expansion to the international market, franchise legislation, sharing business strengthening strategies, and strategy in addressing the current economic challenges.
The organizers hope that this exhibition and conference can benefit visitors and help them conduct business in a more relevant, future-proof, and sustainable manner.
This program also received sponsorship from various parties including Perbadanan Nasional Berhad (PERNAS), the Companies Commission of Malaysia (CCM), Secure Robotics, Q-Solve, Harta Maintenance, Marrybrown, Seer Marketing, Bubblebee, My Laksa, At Tea, Ayam Penyet Best, Boat Noodle, Siti Khadijah, and Smart Reader Kids.
The public is invited to attend this program with various activities prepared as well as the opportunity to obtain information on franchise business offered by local and international franchise operators.
