KUALA LUMPUR, 9 AUGUST 2022 – Malaysia is now gearing up to fully reap the benefits of a rapid transition to digitisation brought about by the pandemic, with stats proving that 80% of Malaysians today are active internet users, and 94% of those in the urban areas prefer digital transactions over traditional cash and cheques. This development opens up new opportunities for the Malaysian industry, especially the transportation sector, to provide digital innovation and evolve with consumer needs.
In view of this development, the world's largest bus e-ticketing platform, redBus, together with the Ministry of Transport is currently working to improve the way Malaysians travel by embracing the worldwide shift towards more efficient and sustainable travel solutions. At the recent Malaysian Bus Operators Meet 2022, Prakash Sangam, Chief Executive Officer of redBus led the discussion together with Krishnan Ramaswami, Senior VP - SEA Business of redBus, along with Yang Berhormat Dato Henry Sum Agong, Deputy Minister of Transport Malaysia, outlining their comprehensive plans to this effect through a number of new products and how they will reshape the transportation sector in Malaysia.
“Our meeting with the country’s decision-makers was meant to outline the vision for the future of intercity bus transportation in Malaysia so that we can work hand-in-hand to adopt creative solutions for a sustainable future of this industry. Post-pandemic, we have noticed a clear trend of people preferring to purchase products and services online. The bus transport industry can greatly benefit by focusing on this affinity towards digital commerce prevalent today,” said Prakash at the meeting.
“The government is committed to moving people safely, efficiently and sustainably to improve the quality of life of Malaysians and support a competitive economy. To this effect, we welcome all efforts at reducing queues at bus counters and terminals, promoting contactless bookings and paperless travel, facilitating easy onboarding of passengers, enabling multiple rides using a single purchase among others. We are pleased that redBus's innovative plans demonstrate their commitment towards safety and convenience of travellers and are aligned with what this government wants to achieve,” said Yang Berhormat Dato Henry.
redBus also discussed on some of their innovative solutions for the future of transportation in Malaysia, including Bus Pass for bulk purchase of tickets, launch of Ferry services for redBus customers, last-minute bookings to enable emergency travel on short notice and paperless boarding tickets.
“More Malaysians are now confident and willing to use buses as their preferred mode of interstate transportation again, which is evident from the high demand of bus tickets during the recent Raya Aidiladha, which further cements our commitment towards providing a safer and more convenient travel experience to Malaysians,” Krishnan concluded.
About redBus
redBus is the world’s largest online bus ticketing platform. After having solved complex problems of bus customers in India, redBus also launched operations in Singapore and Malaysia in 2015, followed by a launch in Indonesia and acquisition of a majority stake in a Peru based-bus ticketing platform Busportal (now redBus.pe) in the subsequent year. With this acquisition, redBus successfully launched operations in Latin America, first in Peru and shortly thereafter, in Colombia.
redBus has globally sold more than 220 million bus tickets till date and has a customer base of around 36 million users. RedBus is now part of the MakeMyTrip group (Nasdaq, MMYT) which is the largest travel aggregator in India with offerings across categories such as Flights, Hotels, Holiday Packages, etc.
The business owns three products - redBus™, redBusProWin™ and BITLA, which come together to serve and address the fragmented bus industry across geographies.
redBus™ is the popular consumer-facing travel brand enabling customers to buy bus tickets online. Consumers, depending on where they live, can access redBus on the web (redbus.in, redbus.my, redbus.sg, redbus.id, redbus.pe, redbus.co and redbus.com). They can also download the highly rated redBus mobile app from Google Play Store and Apple App Store. RedBus enables a customer to search for bus services on a route of his/her choice, reserve a seat and make a payment to confirm the booking, thus bringing the seller and buyer on a single platform to facilitate easy ticket booking.
redProWin™ is a cloud-based solution built exclusively for bus operators. Approximately 5000+ bus operators around the world use this platform for their day-to-day operations. The revolutionary inventory management software ensures seat realisation and resource utilisation, thus improving revenue and profitability for bus operators.
BITLA is a Global Distribution System (GDS) for bus inventory distribution and is used by more than 1000 bus operators across the world. BITLA helps bus operators with Real-time inventory management and Cash / Invoice management improving operational efficiency multi-fold. BITLA has a 99% + API booking success ratio and 100% data security via Amazon Server (AWS).
This content is provided by SLPR
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