The frequency of non-communicable diseases (NCDs) is on the rise, according to data published by the Ministry of Health Malaysia in the Malaysian Health report at a Glance: 2018. The situation has worsened in the aftermath of the COVID-19 pandemic since clear correlations between chronic diseases and greater COVID-19 death rates have highlighted the health concerns associated with poor nutritional and lifestyle choices.

COVID-19 is wreaking havoc on humanity, sparing very few places on the planet. WellnessATP has recognized the critical role that nutrition can play in disease prevention and treatment in these trying times. According to one statistic, an unhealthy diet was responsible for two-thirds (68.9%) of the avoidable costs of missed productivity, highlighting the dangers of modifiable behavioural risk factors like cigarette use, unhealthy food, harmful alcohol consumption, and physical inactivity. WellnessATP is now focused on encouraging healthy nutrition through lifestyle coaching and community support, and the ancient adage "prevention is better than treatment" is undoubtedly the way forward.

WellnessATP is in the business of promoting Personalized Nutrition Wellness Solutions, with the belief that a healthcare system that allows enough appointment time with patients to provide true nutrition and lifestyle therapy and guidance, rather than just quick drug prescription hand-outs, should be built to focus on disease prevention and root cause treatment using Nutrition Medicine, rather than disease management alone.

The Association of Nutrition Medicine Practitioners, Malaysia, defines Nutrition Medicine as "The application of nutrition and health science to assist individuals in optimizing their health potential." It can aid in the treatment of a variety of medical ailments and helps patients recover from a variety of illnesses. Nutritional therapists advise clients with chronic health problems on how to prevent and control their symptoms with an in-depth understanding of the hormonal, neurological, and immunological functions of clients when designing therapy protocols.

The COVID-19 epidemic is driving the WellnessATP's purpose as it prepares to start on a path of mutual care with health and wellbeing at its core. WellnessATP embarked on virtual healthcare and is tilting towards greater digitalization and sustainable development, for a borderless connection and business expansion by adopting emerging technology to ensure competitiveness, especially during the inevitable disruptive transformation of industries with the application of emerging technologies that are changing the way the world operates. Prof.Nutri began in September 2021 with the goal of making nutrition medicine the primary preventive healthcare option. Nutrition Medicine is projected to be gradually integrated into some types of medical treatment in government facilities after Parliament passed the Traditional & Complementary Medical Act in September 2012.

“We are optimistic that Prof.Nutri's approach to NCDs will soon acquire recognition nationwide” Jimmy Tan, Chief Nutritionist & Product Officer and Co-Founder of WellnessATP, was cited as saying. He further added, “Prof.Nutri will undoubtedly become Malaysia's major preventative healthcare option as a result of the trust we are creating with our clients and our extremely successful solutions.” Prof.Nutri, powered by Healthie Apps, connects you to Nutrition Wellness Solutions that are tailored to you. Prof.Nutri has designed a people-centred consultation that promises to deliver a personalized solution using an integrated nutrition medicine approach that includes prescription of Nutrition Medicine, monthly webinar learning, weekly fitness classes, daily monitoring, and coaching including meals, drinks, and activities.”

People have been put on lockdown and social isolation as a result of the pandemic, permitting only limited community activities and physical consultations. WellnessATP has been dedicated to improves its service and the experience of its clients. The COVID-19 pandemic is also hastening change throughout the ecosystem, requiring public and private health institutions to adapt and innovate quickly. COVID-19's expansion is causing and exacerbating a number of fundamental alterations. Consumer participation in healthcare decision-making is growing, as is the rapid adoption of virtual health and other digital advances. Subscribing to Prof.Nutri will undoubtedly benefit those with metabolic syndrome, which is associated with the increased risk of chronic diseases such as obesity, high cholesterol, high blood pressure, and high blood sugars.

This collaborative initiative and business model aligns with the National Strategic Plan for Non-Communicable Diseases (NSP-NCD) 2016-2025 aims to eliminate modifiable risk factors for NCDs by creating health-promoting settings and providing people-centred primary care. “Creating a supportive environment to support a healthy lifestyle for our people is crucial in the combat against NCDs,” said Tan Sri Dato' Seri Dr. Noor Hisham Abdullah, Director General of Health Malaysia. Wellness30 Cholesterol, a specialized service for those with high cholesterol, has helped 94 per cent of its clients reduce their bad cholesterol by 30 per cent on average in just 30 days.

WellnessATP has recognized the sectors being changed by its influence, which has developed rapidly into a complex ecosystem of overlapping and converging categories that are redesigned and repackaged via a wellness perspective as demand for well-being-led services grows. We believe that industry convergence and cross-pollination with WellnessATP will undoubtedly result in a compelling next-generation proposition while also broadening our mutual reach throughout ASEAN.

WellnessATP was chosen for MaGIC's Global Accelerator Programme (GAP) Virtual Cohort 05 to ensure that their firm is investment-ready before looking for funding both locally and internationally. Visit www.wellnessatp.com to learn more about WellnessATP and Prof. Nutri's Personalised Nutrition Wellness Services.

This content is provided by Malaysian Global Innovation & Creativity Centre (MaGIC).

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